The Latin Recording Academy continued the celebration during Latin GRAMMY Week with the Best New Artist Showcase. Held on Nov. 12 at the Faena Forum in Miami, ahead of the 2024 Latin GRAMMYs, the event highlighted a fresh wave of talented musicians reshaping Latin music’s future.
The exclusive showcase featured stellar performances from Best New Artist nominees Agris, DARUMAS, Ela Taubert, Kevin Aguilar, Nicolle Horbath, Cacá Magalhães, Os Garotin, Íñigo Quintero, and Sofi Saar. The showcase, a highlight of Latin GRAMMY Week, was made possible by sponsors Mastercard and Bank of America.
Hosted by Catalina García of the Latin GRAMMY-winning group Monsieur Periné, the evening was filled with unforgettable performances. García, who also treated attendees to a live rendition of her Record Of The Year-nominated song with Cimafunk, "Catalina," set a warm, celebratory tone for the event.
Catalina García performs "Catalina." | John Parra/Getty Images for The Latin Recording Academy
Manuel Abud, CEO of The Latin Recording Academy, shared his pride in the showcase’s role in elevating new Latin music creators: "Since our first Latin GRAMMYs 25 years ago, we have been championing the next generation of Latin music makers through our Best New Artist category. We are proud to continue opening doors as we celebrate this year’s nominees by spotlighting them during the Best New Artist Showcase."
Alongside the night’s featured acts, previous Best New Artist winners and nominees, including Tiago Iorc, Joaquina, Juliana, Kany García, Manuel Medrano, Nella, Mau y Ricky, and Nicole Zignago, joined the event as presenters, offering words of encouragement and recognition for the artists following in their footsteps.
Now in its third year, the Best New Artist Showcase is a celebrated tradition that amplifies the voices of Latin music's rising stars. This year, Espolòn Tequila, Rums of Puerto Rico, and SoundExchange joined as official sponsors, adding their support to an event filled with passion, talent, and promise.
The Best New Artist Showcase was produced by The Latin Academy’s production team led by Ayleen Figueras with Rafael González Lasso and Ana Daza as executive producers.
Musical production was led by Eduardo Bergallo, member of the Board of Trustees of The Latin Recording Academy. Additionally, production of the performances was supported by the Circle of Producers and Engineers (CPI) from The Latin Academy, with a house band composed of Latin GRAMMY nominated musicians.
The 2024 Latin GRAMMYs, officially known as the 25th Annual Latin GRAMMY Awards, will air live from the Kaseya Center in Miami on Thursday, Nov. 14. The three-hour telecast, produced by TelevisaUnivision, will air live on Univision, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).
Read More: 2024 Latin GRAMMYs: See The Complete Nominations List
The Latin GRAMMY Premiere, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY moments will be announced soon.