One of the most highly anticipated and career-defining Latin GRAMMY Categories, Best New Artist honors promising talent across the genre. The 10 nominees at the 2025 Latin GRAMMYs highlight acts from Latin America, the U.S. and Spain.
A showcase of the next wave of talent in Latin music, the nominees are: Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes and Ruzzi. The diverse group of nominees reflects the sounds of Latin pop, jazz, flamenco, and more.
Below, get to know all of the Best New Artist nominees at the 2025 Latin GRAMMYs. Then be sure to tune into the 2025 Latin GRAMMYs on Thursday, Nov. 13, at 8 p.m. ET/PT (7 p.m. CT) on Univision to see who will be awarded the prestigious honor.
Alleh
Emerging from Venezuela, Alleh started spinning danceable electronic takes on Latin sounds in 2022 with tracks like "Baby Guaya." But his breakthrough came late last year, when he turned heads and cracked charts around the world with the viral hit "capaz (merengueton)."
Working with producer (and fellow Venezuelan) Yorghaki led to the forging of a distinct, uplifting sound and, eventually, "capaz," which was streamed 100 million times and went Platinum in Spain. The pair's collaboration culminated in a 2024 album titled LA CIUDAD.
Romantic lyrics, the gleaming sonic of modern dance music and the irresistible beat of reggaeton have proven to be a unique and winning formula for this brand new star, one that translates easily across languages and borders.
Annasofia
Annasofia's string of rhythmic pop singles have been building excitement for what's to come from the Colombian singer/songwriter. Whether she is rapping and singing on beat-driven, off-kilter tracks such as "Lo dejo fluir" and "222" or rocking out on a power ballad such as "Solita," her music hits hard, upsets expectations and reflects the energy of her bustling home city.
An alumna of producer Julio Reyes' Art House Academy in Miami, Annasofia's powerful vocals are a perfect complement to her bold style and restless creativity. Just weeks before she'll attend the 2025 Latin GRAMMYs as a Best New Artist nominee, Annasofia will celebrate the release of her debut EP, Primer Intento, on Oct. 2.
Yerai Cortés
Guitarist and composer Yerai Cortés is the youthful face of contemporary flamenco in Spain. The instrumentalist began his career in Madrid playing alongside many established practitioners of the quintessentially Spanish genre; he is known for collaborating with Spanish rapper C. Tangana.
Cortés' sensitive and modern approach to flamenco guitar is balanced by his reverence for the traditions of the genre and rigorous musicianship. A spotlight from the popular video series A COLORS SHOW brought him to wider attention in May of 2024. His star continued to rise with the release of the documentary La Guitarra Flamenca de Yerai Cortés and its subsequent album of the same name — both helping introduce global audiences to Cortés' story and deep musical roots.
Juliane Gamboa
Juliane Gamboa combines jazz, samba and MPB into a heady brew. The Rio de Janeiro-based singer/songwriter started drawing interest in her music with the 2024 single "Lote XV," then doubled down on her appeal with her debut album, JAZZWOMAN.
Gamboa's unique style and versatility are on display across the 13-track LP, which celebrates the creativity, power and independence of Black women. Recently, she participated in MARES, a four-month residency program in Rio for women and nonbinary artists, where she recorded a collaborative album with 24 other fellows. In addition to making music, she is also a curator, music teacher and advocate for Black women in the arts.
Camila Guevara
Cuba's Camila Guevara released her 2025 debut album, Dame Flores, the fruit of a period of self-exploration and personal growth. The record freely mixes traditional Cuban sounds with hip-hop and contemporary pop into an arresting sound of her own.
While she namechecks Facundo Cabral, Taylor Swift and the Black Eyed Peas as influences, the rising star happens to be the granddaughter of both Che Guevara and the late, beloved Cuban singer and songwriter Pablo Milanés. She draws on her family's deep cultural roots as she pursues her art, connecting to Cuba through son, salsa and trova.
Isadora
With the silkiest of voices, Miami-born Isadora has been carving her own lane for herself. Whether she's crooning in English or Spanish, laying glossy R&B vocals over a pop-reggaeton beat ("5am"), or making beachy dub go pop ("Hierba Mala"), she brings a unique — and often unexpected — voice to Latin music.
This year saw the release of her EP Agüita Con Sal, a fun but formidable collection of songs that sounds like the next wave in Latin pop. The anthemic title track gained traction on TikTok in 2024 with its energizing hook and positive message, marking her as a pop star in the making.
Alex Luna
When Alex Luna landed on the global music radar in 2021, he was already well respected for his talents as a producer and songwriter for other artists, from Carin León to Becky G. His viral hit "Te Marqué Pedo" — a bouncy slice of acoustic pop with a convincing rapped verse from DAAZ — topped streaming charts, leading to a remix with Christian Nodal in 2022.
With his debut album, FUTURALGIA, the Mexican singer, songwriter and producer continued proving why he's a force to be reckoned with. Released earlier this year on Édgar Barrera's BorderKid Records, FUTURALGIA pairs tender, confessional lyrics with his knack for writing bright, upbeat pop tunes, making him a strong candidate to lead the next generation of stalwarts in the world of Latin pop.
Paloma Morphy
Rising alt pop star Paloma Morphy became a magnet for buzz with her delightfully moody (and catchy) single "lo que un día fue" in 2024. The Mexican singer/songwriter's profile has continued to rise with the release of her debut album, Au, a collection of thoughtful, honest songs destined to get stuck in listeners' heads.
Morphy was born and raised in Mexico City and practiced criminal law before turning to music. The 25-year-old began by sharing videos of herself singing covers by artists such as Shakira to TikTok. When she began writing her own songs, she found her true calling — and now, she's a Best New Artist nominee at the Latin GRAMMYs.
Sued Nunes
Sued Nunes is bringing her future-roots sound to the world from Bahia, Brazil. Her debut album, Travessia, helped bring her music to a wider audience in 2021 thanks to the viral single "Povoada," but its follow-up showed the world what she's truly about.
Her sophomore album, Segunda-feira — which Nunes released in September 2024 — delved deeper into her Bahian identity with songs such as the album-opener "Eixo," which draws of Afro-Brazilian spirituality. The set crystalized her artistic vision, its powerful statements positioning her as an influential figure in Brazilian Black music.
Ruzzi
Singer/songwriter, multi-instrumentalist and producer Ruzzi was born in Chihuahua in Northern Mexico but moved to Mexico City to pursue her music in the early 2010s. Though she's only released two studio albums in the years since, her second LP, 2024's Mariana, revealed a complex musical auteur stepping into her full power.
Mariana draws on influences from the '60s and '70s to build a complete world out of sophisticated chamber pop. Well-placed vocal assists from established Mexican songwriting heavyweights Adanowsky and Ximena Sariñana add to the air of stylish cool. Restrained as Mariana is, it also comes across as deeply felt, even inspired, which is her real power as an artist.