As is with most legends, there are different accounts of how the members of Atarashii Gakko! met.
Some say they met in a supermarket aisle when they all reached for the last pack of discounted sushi, others say they’d known each other as kids. Yet others claim that the hallowed halls of their to-be-company Asobisystem were hard at work to rescue humanity. Whatever the story, the wheels of fate were turning to put together a foursome poised to fight the invisible but omnipresent monster of boring, soulless adult life — armed only in their sailor uniforms and chock full of sizzling energy.
Dramatic retelling aside, the quartet — Suzuka, Rin, Kanon and Mizyu — might not be battling titanic fictional villains, but they are up against an equally fearsome foe: boredom. Their recently-released album, AG! Calling, reinforces the quartet’s image as a paragon of fresh, zany energy that sends a shock through sluggish veins. AG! Calling is an escape from the drudgery of the everyday, and Atarashii Gakko! believe it's their "destiny" to spread the joy of seishun (youth) to the world.
Slotting in perfectly with the group’s core ethos, the "calling" in AG! Calling is taken from the Japanese kanji "Korin," which has a dual meaning of descending, as well as one’s own calling. On their single "Tokyo Calling" — released seven months ago and now included on the album — the group descends upon the concrete metropolitan facade of Tokyo, with Mizyu’s characteristic helicopter ponytails swinging full speed. The group makes an urgent announcement: "Don’t hesitate to move forward! Hope for the future is here!" They repeat this mantra and call forth a ball of light from the sky, leading everyone from mundanity to freedom.
It’s a proverbial full-circle moment for the group, who heralded themselves as the "Youth Representatives of Japan" — their name in Japanese is Atarashii Gakko no Leaders, or New School Leaders — and championed finding and embracing your individuality in the face of a highly conformist society. Early releases like "Mayoeba Totoshi (If You Get Lost)" confronted listeners with hard-hitting questions: "What is the meaning of freedom? If it’s just acting like an adult, I disagree. Let me find it myself." The eerie and relentless "Dokubana" (2017) bemoaned the fate of an outlier in society, which is "scorned and hated" until it withers in place.
By the time they got to "Nainainai" — their first release under 88Rising — the group had condensed their ethos into pointed critique wrapped in effervescent eccentricity, representing the unique worldview that the biggest rejection of conformity would be to boldly embrace who you are without rejecting the confines of society outright. With a decidedly '90s-inspired hip-hop sound, the track veered from calling out the pressure students face in school to being miffed about being a late bloomer. Their calling card was their retro-inspired school uniforms, a sound that couldn’t be shoved into a pigeonhole if one tried, and energetic dance moves inspired by Kumitaisou, Japanese gymnastics symbolized by pyramids, which became an extension of the profound feelings on their songs.
As they have expanded their world — marked by performances on "Jimmy Kimmel Live!," a successful debut at Coachella this year and performance at Primavera Sound in Barcelona — and inched further into adulthood, "seishun" has evolved from a philosophy to a way of life. AG! Calling rejoices in its reinvention of everyday tedium and positions them firmly as the cheerleaders of a liberated way of life.
Below, Atarashii Gakko! talk about AG! Calling, their successful Coachella performance, and how their core philosophy will develop with them.
You guys just came off of a very successful Coachella set. How was the entire experience?
Suzuka: We have been together as a group for nine years, and the show at Coachella was like, Ah, that was why we had to be together, we had to form the group The live performance was the answer of the meaning of being together as Atarashii Gakko! That's the kind of feeling we had.
Suzuka, you actually said in an interview earlier this year that participating in Coachella will bring you one step closer to Beyoncé. Once you wrapped up the performance, did you feel that way?
Suzuka: [Jumps up and flashes a thumbs up.] Yes! I took one step towards Beyoncé!
Rin, you got the chance to meet Lauryn Hill, whom you have cited as an inspiration and an idol. Do you want to share how Lauryn Hill has inspired you?
Rin: My father is a hip-hop fan, so when I was a child, I had already started listening to hip-hop music and Lauryn Hill. And then during [our] last U.S. tour, we — because she was playing in L.A. for her 25th anniversary — went to see her live, and I bought a t-shirt and everything!
And this time at Coachella, we knew that YG Marley, her son, was going to be playing but we didn't know that she was going to be there! So, I was thinking, like, maybe we'd have a chance to see her or whatever.
But then I accidentally saw her — she had finished the stage and she came out – and I was like Ahhh; I was shaking! She was very... mother-like, and like "Oh, thank you!", and she was smiling and she took a photo! The first time I saw her I was like Oh yes, she's real! She exist!' I was very happy she treated me like a mother.
Speaking of mother, you guys were also featured on Japanese musical icon Sheena Ringo's album recently. She had lovely things to say about you in an interview, particularly that she was "overwhelmed" working with you guys. She called you "reliable" and "dazzling" — that's a glowing recommendation from such an icon.
Suzuka: We're so happy! Of course, she's very big and we are very overwhelmed and thinking [that the collaboration was] the result of not changing our style and not taking the easy way out! We think it's the result of nine years of effort, and we're so happy that she said that.
Let's come to 'AG! Calling.' When you guys first started singing about "seishun," you were treating it as something light, something you guys were having fun with. But in this album, you're calling it your destiny, which has a finality and weight to it. Can you describe the evolution of this concept?
Rin: This is not like a result of getting somewhere. From the initial stage, we've had seishun as a philosophy, and we were having fun and enjoying the moment. Rather than being a final point, AG! Calling [represents] our nine-year trajectory: all our experiences of having fun, receiving and giving the power [of youth]. It's like a resumé: this is Atarashii Gakko!, and this is our power. This is us now. From this point, we will keep moving forward. That's what we want people to see. That's why we're flying and floating [on the album visuals].
On your early releases, your songs talked about problems that teens and high school students have. But now, you've grown into adulthood. How has the concept of "seishun" evolved in this aspect?
Suzuka: That's also a coincidence because "Nainainai" was kind of like our first record [under 88Rising] — like a presentation of what we were. We were teenagers too. We were more fresh, we were younger, we were going to school and everything. But now we're facing the world. We are speaking to more people, not only teenagers, so we wanted to focus on the world [going] from a child to an adult. Maybe it was just the right timing.
How do you think this concept will evolve with you guys over time? Youth isn't something that stays with us forever.
Kanon: In the first place, the "youth" that we were conveying had nothing to do with age. Maybe you think that "seishun" is only for teenagers, but our concept is for everyone. It does not depend on how old you are as long as you're living and enjoying the moment.
Now that we're adults, we still have [seishun] because we're putting in all our efforts to live and enjoy to the maximum. Whatever the age, if people can enjoy the moment, that's seishun. That's the philosophy we've had from the beginning, so we haven't changed anything about that concept.
What was the development of this album like? Where did you guys primarily work on this?
Rin: We began last summer with "Tokyo Calling."
Suzuka: I don't know exactly how long it was, because we’ve been bringing demos to LA for about two years. It's all mixed, because there were some demos that we didn't put in the last [album]. So we were like, 'Maybe we can change this song a little bit, we can release that one, can remix an old one or compose new ones." So, it's a mix - some are older, and some are new.
Mizyu: We don’t make demos for [specifically] this album or that record. We keep making trials and demos with our producers in LA and Japan, and maybe [the songs] can be on an album, but our style is always looking for new songs.
I noticed that a lot of imagery on this album was inspired by heroes. When you performed "Tokyo Calling" on Jimmy Kimmel, the outfits were inspired by Ultraman. There are tracks like "Superhuman" or "Hero Show". What was the reason behind this?
Mizyu: It's true that we are kind of like superheroes [in terms of] the performance and the uniforms. Maybe from our name as well – Atarashii Gakko no Leaders – you already get the ‘superhero’ vibe because we are trying to just have fun, but we are also helping you if you're sad or tired. We are giving you power. We are helping you, so "Superhuman" and "Hero Show" are the results of that.
You collaborated with MILLI on the song "Drama." How did that happen? Had you heard her music before?
Rin: Actually, "Drama" was kind of an old song we recorded by ourselves in LA a few years ago. We had this in stock for quite a long time. We were thinking of releasing it with maybe like a plus [factor] or something extra, so that's why we decided on the collaboration with MILLI. We didn't actually record with her, but for us the [final] song is still a fresh creation. But maybe in the future, we can get the chance to sing together or collaborate. There's more possibilities in the future.
Let’s discuss "Forever Sisters," which focuses on your bond, especially in context of how much you have grown over the past few years. Did you feel like it was important to remind yourself of your relationship with each other?
Suzuka: "Forever Sisters" is a very important song for us, because we made this song when we were visiting L.A. and working with Money Mark, and we kept working on it online [between] Japan and L.A. It's very special to us, so when we were thinking about the songs we wanted to put on the album, all four of us agreed that this song has to be on AG! Calling.
And also the message — we are more than friends, more than family. Our relationship is very special and very important. It's beyond anything [I can explain]. So this song had to be on AG! Calling, because we're starting a new journey going global.
Money Mark is a longtime collaborator for you guys, along with yonkey. In some ways, some of these people were there as you were establishing your signature sound. So as you expanded globally, did you have conversations with them about how you wanted to develop your sound?
Suzuka: Yes, we always keep having these kinds of conversations all the time. And from "OTONABLUE," our Japanese team with Yoshio Tamamura — they have a lot of knowledge about the music and what they want to show as Japanese culture, what they want people to perceive as Japan. [Songs like] "Omakase" and "Toryanse" understand that very well.
We keep having those conversations. The energy that the four of us have and how to go from this point on, they understand that and give us the sound, and we record it and put our lives into it. It's always a good session.
You guys will celebrate your 10th anniversary next year. Any special plans?
Suzuka: We still don't have the details of the 10th anniversary actually, because we are living in the present. We're thinking about this year's concerts, but for sure, we will have something big. Maybe [when] we're reaching the time when we start our 10th year, but right now we're not thinking about it.
Sometimes, for your shows, you write Shuji calligraphy on paper and stick it all over the venue. In a video in 2021, you did one such exercise where Rin wrote the Kanji for "Dream," Kanon wrote "Diligence," Mizyu wrote "Take a relaxing break," and Suzuka wrote "Life." If you had to do the same exercise again, what would you write?
Suzuka: [To be honest] We're not sure what we wrote! Right now, if we had to write something, we're not very sure [of that either]. Maybe today, we write one kanji and tomorrow, it might change. That's the reality. We're not very sure what Kanji we will write individually.
Rin: But [if we had to write something] as Atarashii Gakko!, we're very sure about that. The other day, in an event, we put up a big Shuji [calligraphy], like four meters by six meters, which we put together and we wrote AG! Calling. The word "calling" was written using the kanji for "Korin" in Japanese – that was very suitable, and very real as a group from us. So, as a group, we can say AG! Calling is what we will write.
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