Best Buy and the GRAMMY Foundation have joined together to launch the Be The Next initiative — an innovative partnership joining the corporate resources and relationships of the leading consumer electronics retailer with the established music education programs and initiatives of The Recording Academy. The Be The Next initiative will expand on the GRAMMY Foundation's support of music education by leveraging Best Buy's philanthropic @15 platform, Club Beats and Best Buy Mobile resources. Through these programs, Best Buy will pledge up to $1 million in funds for at-risk music education programs in schools across the country.
Best Buy's @15 program is committed to helping teens find their spark and pursue their passions in life. This commitment will be further realized through support for cash awards to selected schools distributed through the GRAMMY Foundation's GRAMMY Signature Schools program and its Enterprise Award designation. Created in 1998, the program recognizes top U.S. public high schools that are making an outstanding commitment to music education during an academic school year. The program's Enterprise Award recognizes efforts made by schools that are economically underserved.
For more information about Best Buy, visit www.bestbuy.com. To learn more about @15, visit www.at15.com.