When Camila Cabello unleashed the singles "I LUV IT" and "HE KNOWS" from her highly anticipated fourth album C, XOXO this past spring, it was obvious that the pop superstar had completely flipped her previous sound on its head. Decidedly hyper-pop, the album is tailor-made for the club, with Cabello saying it's all sonically dedicated to the late-night culture of her home city of Miami.
While her new sonic direction might be a bit jarring for those who were fans of her previous bubblegum flavors or Latin-inspired tracks, it's not entirely surprising that she's trying something new with this album. Since her 2016 departure from the girl group Fifth Harmony, the singer has been known to take musical chances when it comes to her career. Now, she adds frenetic club tracks to the list.
From the innocence of her breakthrough to a more grown-up sound and every detour in between, this is how Camila Cabello's artistic voice has evolved through the years.
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It may seem hard to believe now, but there was a time when Cabello was just another singing talent vying for her big break when she attended a cattle call audition for "The X Factor." Cabello's interest in performing actually came as a shock to her parents. "She was so shy, so shy," her mother Sinuhe told the New York Times in 2018. "We didn't even think music was a possibility for her."
Oddly enough, her successful audition with Aretha Franklin's soul classic "Chain of Fools" never even aired (the show reportedly couldn't get the rights to the song). Nevertheless, you know the rest: she was grouped together with Ally Brooke, Normani, Dinah Jane, and Lauren Jauregui, and Fifth Harmony was born. The group quickly became known for powerhouse vocals on covers ranging from Elie Goulding's "Anything Could Happen," to Cabello belting out solo while performing The Beatles classic "Let It Be" during their stint on the show; the quintet ultimately placed third.
As part of Fifth Harmony, Cabello's initial sound was decidedly pop-dance songs, perfect for a high school prom — a fitting style for the then teenage star. Songs like their dynamic debut single "Miss Movin' On", the playfully sexy "Work From Home," and horn-tinged "Worth It" cemented them as bona fide pop breakouts. But eventually, Cabello realized that her and her group mates were drifting apart.
"I started distancing myself from the group vision," she admitted to the Call Me Daddy podcast earlier this year. "It felt like you know they were still really passionate and into that and so, I was just like, 'I'm not happy here anymore, it doesn't feel aligned.'"
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With that, Cabello shocked fans when she departed the group in December 2016. "Fifth Harmony wasn't the maximum expression of me individually," she told Seventeen a couple months after her surprise departure, alluding to her shift to more personal songs. "My fans are really going to know me from the music I'm writing. My goal is to be brave and open up my soul."
By the time Cabello's self-titled debut studio album was released in 2018, it was apparent that leaving the group that made her a star would pay off. Her initial forays into solo stardom came in the form of collaborations, first in 2015 with eventual on-and-off flame Shawn Mendes on "I Know What You Did Last Summer," and then with Machine Gun Kelly for 2016's Pop Airplay-topping (and Fastball sampling) "Bad Things." But her 2017 collab hinted that she was destined to be a superstar: "Havana."
Featuring Young Thug, the salsa-inspired song earned Cabello her first No. 1 hit on the Billboard Hot 100. It also marked a difference from her former bubblegum sound, and proved the Cuba-born star could successfully bridge the gap between mainstream success and her own story. Meanwhile, the single "Never Be The Same" (for which she recruited Frank Dukes, known for his work with Lorde and Post Malone) proved she could embody a more adult pop sound.
"I feel like the best way to come up with something new and different is just to be the you-est you possible," Cabello told the New York Times when the album was released. "If you pull from all the different little parts of yourself, nobody can replicate that."
Cabello also embodied these hallmarks for her sophomore album, Romance, which featured a heartfelt ode to her dad, "First Man," and several songs inspired by her, well, romance with Mendes. That included "Señorita," which actually featured Mendes; the song quickly became Spotify's biggest streaming song of the summer of 2019. And with a sultry Latin flair, "Señorita" offered another nod to her roots — and the sounds that would soon be the focus of her music.
With the success of songs like "Havana" and "Señorita" in mind, Cabello made her junior album a full-on salute to her Cuban heritage in the form of Familia. Each track is decidedly Spanglish, from lead single "Bam Bam," an inspired collaboration with Ed Sheeran (who featured her on his own Latin-inspired track, "South of the Border," in 2019), to "Hasta los Dientes,"which featured the Argneitian star María Becerra.
"This [album] has been finding my way back," she explained to GRAMMY.com at the time. "A big part of that is my roots, and my heritage. I want to spend the most time in Latin America and in Mexico because it just makes me feel like myself."
According to the star, the album bolstered her confidence; in turn, it helped her fully feel free to express herself. "There's no walls of any of that other, like, ego stuff up. So that's why [Familia] was the most fun experience, and what I think is my best work so far."
With the first single from her fourth project, "I LUV IT" (featuring Playboy Carti), it was obvious Cabello was about to embark on yet another complete reconstruction of her sound. The song served as a tantalizing hint that the singer's next album, C, XOXO, ventured in a hyperpop direction. In reality, it's a concept album based on long, late, wild, and sometimes melancholy nights in Miami. Second single, "HE KNOWS" with Lil Nas X, marked further proof.
"We wanted to see how we could take these cadences that have a certain swagger and contrast it with beautiful music and pretty chords and lush guitar," Cabello told PAPER Magazine of her latest process earlier this year. But while not every song exhibits that oft-discussed Charli XCX-influenced hyperpop sound, her aforementioned lead singles arguably do."We were mixing and matching to find something new and inspiring. If it's a sweet melody, let's make the music scary. If she has a rap flow, let's make the music acoustic."
The album's tracks also develop with an ominous aura. "Pretty When You Cry," for example, sounds like it's sung while sitting on a sidewalk outside the club one late night with mascara streaking; in the distance the listener hears the warped, low echoes of an inspired sample of Pitbull's "Hotel Room Service." As a result, the music is the starkest contrast yet from her bubblegum past — further proof that Cabello's penchant for genre-swapping has turned into a singular aspect of her superstar career.