Charli XCX is a product of the internet. A teen during MySpace's peak years, Charli — born Charlotte Aitchison — landed her first gigs thanks to the platform. Her first amateur album, 14, caught the attention of a promoter organizing illegal raves in London, and soon enough, she was performing at those parties as Charli XCX — fittingly, a former online username.
Even though 14 never had an official release (and Charli has declared her distaste for it, calling the project "terrible MySpace music"), her earliest beginnings became the throughline to her current work. MySpace was a breeding ground for creativity and Charli used it to explore niche — and unheard-of — genres. To date, she's touched on every iteration of pop, including electro-pop and dance-pop, even being heralded as the figurehead for hyperpop. As a result, she's not your stereotypical pop star.
Just over a decade after the release of her debut album, 2013's True Romance, Charli XCX is bringing everything she's done from her MySpace beginnings to present day with her sixth studio album, Brat. Leaning on the time spent performing at raves and clubs as a young teen, she embodies the same childlike and larger-than-life approach she had when she was first starting.
Charli XCX was signed to Asylum Records in 2010 but felt lost, according to an interview with The Guardian. The process of figuring out her artistry earned her a trip to meet with producers in Los Angeles, where she met American producer Ariel Rechtshaid. After they wrote her eventual single "Stay Away," everything started falling into place. "I was freaking out: I had found a piece of myself in this crazy world where people are trying to drag you apart and make you into something," she recalled. "That's when things started to come together."
Before she even released her debut album, Charli XCX first found global success as a songwriter. After penning the club-ready song "I Love It," she opted to give it away to Swedish synth-pop duo Icona Pop because it didn't suit the sound Charli was leaning into. But she did feature on the 2012 track, which became a global smash and landed at No. 7 on the Billboard Hot 100 — solidifying Charli as an artist to watch.
Almost a year later, Charli XCX released her major label debut with True Romance, her first studio album, in 2013. Although it didn't land on any major charts or spawn any hits, what the album did have was a clear, catchy direction. When reflecting on the album to NME, she stated that she was "just a MySpace kid" inspired by things that seemed out of reach for her, like the plots in teen movies and party photos from club scenes. True Romance was also integral to Charli discovering herself "as a person"; she's said that the album helped her better understand her voice, confidence, style, and stage presence.
Although True Romance didn't immediately make Charli XCX into a household name, it did usher in new opportunities for her as an artist. One of those opportunities was working with then-up-and-coming rapper Iggy Azalea on the track "Fancy," which marked a breakthrough moment for both rising stars. Along with spending seven weeks at No. 1 on the Billboard Hot 100 and scoring Charli XCX her first two GRAMMY nominations (Record Of The Year and Best Pop Duo/Group Performance), she has insisted that "Fancy" helped open the doors for her to write for bigger artists.
Following the taste of the mainstream after "I Love It" and "Fancy," Charli XCX seemingly veered towards a poppier and brighter sound — and soon found herself on the charts as a solo act. Charli XCX's first top 10 solo hit, "Boom Clap," was first featured in the 2014 film The Fault in Our Stars and eventually became the lead single to Charli XCX's sophomore record, Sucker. Working with the likes of Weezer frontman Rivers Cuomo, Rostam Batmanglij of Vampire Weekend, Benny Blanco, and more, Sucker showcased XCX's whip-smart songwriting and tongue-in-cheek aphorism, changing out gritty synths for glittery guitars and sky-soaring drums.
But the new sound didn't necessarily indicate a new direction. She has admitted that she was chasing chart points with Sucker rather than writing songs that she enjoyed, and pieces of the album "feel fake" to her as a result. Still, Sucker helped validate what Charli already knew about herself, even if she got a little lost along the way. As she told The Guardian in 2018, rebelling on the outskirts of mainstream music is where she's meant to be, creating her "own language" and her "own world."
Shrugging off feeling rather stifled post-Sucker, Charli XCX began working with Scottish producer Sophie in March 2015. In October of that year, the singer released the track "Vroom Vroom" and unveiled an EP of the same name a few months after, both of which signaled that Charli was embracing a more experimental electronic sound and marking a change in sonic direction for her.
"I've worked with Sophie on the new EP and what we create together speaks for itself," Charli said about Vroom Vroom. "The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter."
Although the EP didn't go over as sweetly as Sucker and True Romance did with critics and fans, Vroom Vroom is now heralded as a pioneering work in the hyperpop genre. When speaking with Vulture about the highs and lows of her career, she credits Sophie's production for the EP title track being a "f—ing masterpiece," noting that the song, in particular, was complex and niche, teetering between underground and mainstream. As she declared, it's why the song has "only retroactively found praise by those who now have a taste for that genre of pop."
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In 2017, XCX's work in hyperpop continued with two Top 40 tracks, "After the Afterparty" and "Boys," the latter of which became an instantly viral track thanks to its sultry cameos from a slew of male celebrities. Both were meant to be part of Charli's third studio album, but after the album leaked, she opted to release two more electronic experimental mixtapes — 2017's Number 1 Angel and Pop 2 — rather than labelling them albums. Much like the way Charli approached her earlier recordings, the two mixtapes were her return to experimentation, and, by not calling them albums, she could freely create and avoid charting pressure from her label.
From the fall of 2018 to the fall of 2019, XCX released a slew of singles with other artists — "1999" with Troye Sivan, "Blame It on Your Love" featuring Lizzo, "Gone" with Christine and the Queens, and a few others all leading up to the release of her third album, Charli. Equal parts explorative and expansive, Charli saw XCX explore every emotion in abundance. Although she didn't move too far away sonically, at the time Charli was the "most personal album" she had ever made. She told The Standard that it "encapsulated all sides" of who she is, because she'd rather create the music she wants to create instead of sacrificing her art for a thinly veiled attempt to become a bigger artist.
Five years separated Sucker and Charli, but the star only took eight months to release her next album, 2020's How I'm Feeling Now. A six-week DIY experiment throughout the early months of the COVID-19 lockdown, How I'm Feeling Now became Charli's pandemic album. Produced alongside longtime producer AG Cook, she crafted an album that touched on the universal experiences everyone was going through ("I'm so bored – what?/ Wake up late and eat some cereal") and bristled with longing to return to a sweaty and sticky dance floor.
While Sucker was Charli trying to appease the public at the expense of her art, her snarky fifth studio album, 2022's Crash, leaned into that mindset tenfold. Playing a dramatized "soulless" caricature of herself, Charli wrote and promoted the conceptual album satirically, stating that it's her "major label sell-out" album by heavily leaning into the concept of selling one's soul to get what you want. And it worked: the album debuted at No. 1 on the UK Albums Chart, her first time ever hitting No. 1 in the UK, in addition to debuting at No. 7 on the Billboard 200, which was her first top 10 and her highest-charting album to date in the United States.
Looking back, XCX felt that Crash, much like Sucker, didn't resonate deeply with her. "There were songs on Crash that I would never listen to," she asserted to The Face earlier this year. Longing to change things up, yet again, brings Charli to Brat.
For an artist who is truly a sonic shapeshifter, it makes sense that she'd eventually return to her club roots on Brat. "Von Dutch," the album's lead single, serves as a throwback to her teens with its punchy synth-driven electropop melody reminiscent of her earlier tracks. The album's second single "360," an electro-pop ear-worm, features Charli's signature on-the-nose songwriting, singing, "I went my own way and I made it, I'm your favourite reference baby." It's apt, then, that the music video brings together the internet's "It Girls" — Julia Fox, Gabbriette, Emma Chamberlain, and many others — to try and find the next viral sensation, all while poking fun at the ridiculousness of the influencer world.
"I just want to be able to make the music that I want to make without having to sacrifice any of my artistic decisions," Charli told The Standard during the release of Charli. "I don't ever want to become something that I'm not because I've done that before. I didn't even know myself properly as a person let alone as an artist. I think I've figured out who I am now."
Five years later, and the release of Brat is, in a way, her coming full circle. Pairing her origin story — illegal raves, club nights and the internet world — with a decade of working on her own music and collaborating with big-name artists has been the catalyst to Brat. But it's also her official declaration that she's staying true to her artistry, for herself but also for her fans.
As she told British GQ ahead of Brat's release, she still grapples with the temptation of tapping into a more commercial sound. "Sometimes I tempt myself with going there, but I think the problem is my fan base knows that that's not who I am, so they kind of smell a rat, and they're like, 'This is inauthentic.' But then I think that sometimes puts me in this position where the masses are like, 'What the f— is this?'
"But I would in no way be as happy, creatively satisfied or, honestly, as good as some of the people who are operating on a hugely commercial level," she adds, "because maybe I'm just not built for it."
And maybe she's not. But her unashamed and unfiltered confidence is exactly what's made her such a beloved star, as well as what brings Brat together — and it's likely what we'll continue to see from Charli XCX from now on.
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