Inspiration can strike anywhere — something that Empress Of learned during a night out at a strip club.
The singer/songwriter and L.A. native returned to the studio the next morning, raring to work that energy into her new album. "I came into the studio, like, ‘Guys, I went to a strip club. I gave a beautiful woman money. That is the energy for today,’" she says with a laugh. "Almost to a fault, everything can be an inspiration." Her upcoming album, the ecstatic For Your Consideration (due March 22), was spurred by that type of sultry stimulus and winks knowingly at the seductive glitz of her Hollywood home.
Born Lorely Rodriguez, Empress Of debuted in 2015 with the sublime Me and has since perfected a formula of avant pop songwriting, high-energy electronic textures, and bold poetics across two further albums. But a distinct change powers For Your Consideration, in part powered by a surreal heartbreak: the press release accompanying the album’s announcement details having been broken up with by a film director, only to wind up bombarded by his "For Your Consideration" campaign for the Oscars.
As such, For Your Consideration embraces the strengths of her first three records, while bringing a renewed immediacy to every facet. The house and R&B influences are distilled to their essence on some tracks, while others lavish in lush experimental pop. Lyrically, Rodriguez opts for raw, sensual tales of love, lust, and loss — sung in both Spanish and English.
Nearing the release of For Your Consideration, Empress Of spoke with GRAMMY.com about finding inspiration from Raya dates and early ‘00s club music, losing your naivety, and finding her Lady Gaga transformation.
As an L.A. native, how has your perception of the entertainment industry shifted over the last few years? Was that something that had any impact on the way that you grew up and envisioned your future?
It's funny, I never saw L.A. as "the stars" and all that. But on this record, I'm embracing that L.A., or embracing that side of myself. I see "For Your Consideration" billboards everywhere. And now I'll have a "For Your Consideration" next year. But it’ll be like, "For your consideration: For Your Consideration." I think it's funny. I'm poking fun at it on this album.
I don't think I've ever been so lighthearted with my album art and how I promote myself. I've always felt like an "indie darling." Maybe a little serious. And here I'm like 10 years into doing this, this is my fourth album, and I'm like, Let's ride a shooting star over Los Angeles. Let's be her. Let's send the message, and the message is she's a shooting star.
It feels as if you're introducing another side of yourself within this almost satirical and intensely contemporary conception of "the artist." It’s as if you needed to build to this level of poking fun, and now you’re comfy enough to.
For sure. And I think confidence is something you hear on the album. Even just working with this photographer, she was like, "If we're going to do this…you need to give me camp. You need to give me laughing, throwing your head back."
I couldn't be serious on this album cover. And what I love about that is like, yes, I take my career very seriously, but I also am having a laugh at how absurd it is what we do.
I think there's a big misconception in art that you have to be stoic when you’re theorizing and contextualizing. The signs of having fun can actually be much stronger than projecting something more intense.
I think it's like you said: I'm comfortable. And there's also something when you speak about an album that you know is good. There might've been other times in my career where I was not as assured in something, like maybe I was doing something new. But even on this record, I'm doing something new. I worked with tons of producers and songwriters and all that, but I know it's a good album. If I didn't make it, I would want to listen to it.
You did work with some incredible songwriters for the album. There's never a moment where I hear something and think it sounds unlike you or out of place.
Age is confidence. And being older and having done four albums now, I just don't really doubt anything. I don't think I've compromised or was in a situation where a producer was pushing too much of themselves on a song. I feel like I was a very good leader on this album where even though I wasn't at the laptop or making the beats or whatever, I was able to convey what I wanted to make.
I agree with you about age — I know when I was young I would push myself and had this strange confidence because I was naïve! But as you grow older, you see a more complex picture. Thematically, does it feel like this captures that romantic, cyclical sense of longing and then having and then losing?
Totally. You have that naive confidence when you're younger. When you're older, you have confidence about not caring anymore. Naiveness turns into "I don't give a f—." That is even more power in itself.
The romantic themes and feminine themes on the record, the themes about wanting to be wanted and wanting to feel good, but being okay with letting it go — a lot of the lyrics are just a little bit more direct than I would have ever said them. An earlier me would drown it in metaphor. And I don't feel like I'm drowned in metaphor. It's like who I am right now. If you went on a date with me, I wouldn't be trying to present a version of myself that you would like. You would just get me.
A lot of these songs were written with me using [the dating app] Raya for the first time and going on dates. [Laughs.] It's weird. It helps with when you're writing songs, because I'm tired of presenting a version of myself that someone can understand. Either you get it or you don't.
But getting there takes a lot of sifting through your own personal crap doesn’t it?
Oh my God. Yeah. There was a 27-year-old version of me that was like, [nervous muttering]. And now I'm just kind of like, "Yes, there's a lot of intention and a lot of art direction, vision, but to me it feels less safe, and I like that."
I feel like there's a sweet spot in an artist's career when they become less safe. And I have seen it before in other artists and I'm like, Cool. This is an evolution for you. I don't know if I'm quite there. I don't know if I'm at the Lady Gaga point of less safe, but I feel like it takes time.
I was struck by the level of detail you went into in the runup to the album, talking about the heartbreak you experienced with a film director. Do you feel like being that direct and transparent helped you just push past it and move through it instead of getting stuck in metaphors?
Everyone always loves my breakup songs. I get so many comments from fans being like, "Your song got me through my breakup." The song I have with Muna, "What's Love," is a breakup song — a "breakup song but I'm not broken." It feels like my "thank u, next." Like, yes, I'm heartbroken, but I learned so much in it.
Completely. And now you can really go and sing it to the masses and have the story be your triumph. Does that ever get uncomfy, though, having people run up to you like, "I loved your most painful traumatic moment!"
No — once music is out, it belongs to people, and it's up to them for interpretation. If I broke up with someone or if I was mourning someone and had to go and play this song about them on tour, it would be difficult. But when I sing the songs, they kind of feel like someone else's songs. When I’m on tour and I sing my songs, it's like I'm singing a song that I added to my playlist.
How far into the writing and concepting did you get before you started working with someone like Rina Sawayama or Muna?
I wrote a lot of these songs during a summer, and then going into fall, going into sessions, I knew I wanted to start everything with my voice. I feel like the voice is the most important instrument. No matter what producer or songwriters, I was like, "Can you just turn the microphone on, and can I just beatbox and hum and sing, and we just chop it up and make some world?"
I was like, "I just want to write hot songs. I want to write horny songs. I want to write fun songs. I want to be on stage and I want to be sexy and I want to evoke this sensuality." And so when I was writing, I was just like, "Okay, how can we make it horny?"
That’s so fun, especially because you’re doing it by being unapologetically dedicated to what you needed in that moment.
I wrote these songs over two years, but I definitely remember being in the studio and coming up with ideas with these songwriters and just being like, "How can we make it hot? I just want to feel hot."
There’s this incredible duality to your music that makes me think of artists like Björk — this ability to bounce between really lux, almost ballad-y melodies, and then you can get really club-ready. And then, you've got some electronic textures. Who were your influences here, and how did you go about harnessing that wide spectrum so cohesively?
I was listening to a lot of music from the early 2000s. I was listening to this band called Koop, and their album Waltz for Koop which has Yukimi Nagano on it. I was listening to Des’ree’s "You Gotta Be. I was listening to the Romeo + Juliet soundtrack, with the Cardigans. I was listening to a lot of Pharrell and the Neptunes. I always listen to Saint Etienne. I just love the sexiness of being in a club in the early 2000s.
I was struck by how much singing in Spanish was emphasized on this album. Was that something you set out to do at the outset of the record?
On your fourth album, you’re like, How else can I make this exciting for myself? I’ve never written this much music on an album in Spanish. And I wanted to write with co-writers who write in Spanish.
Just being in the room with them and thinking of themes and song titles that go with that flirty sexiness, like "Sucia" which means dirty, and "Fácil" which means easy, and "Preciosa" which means precious. It’s so fun. It made writing this album so exciting for me. For "Preciosa," the night before I had gone to a strip club and I came into the studio, like, "Guys, I went to a strip club. I gave a beautiful woman money. That is the energy for today. Let’s write a song." [Laughs.]
Almost to a fault, everything can be an inspiration, whether it’s being objectified as a woman or being heartbroken or being on a Raya date and having a one-night stand. I hate and love that everything turns into a song.
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