GRAMMY U is headed to Nashville for its second annual Fall Summit. The two-day Summit will feature a dynamic lineup of performers and speakers, including a keynote from GRAMMY-nominated artists Charli XCX and Troye Sivan.
A cornerstone of the GRAMMY U program, Summit attendees will participate in a curated networking session followed by a live showcase featuring performances from a GRAMMY U member and a surprise closing artist. The feature program, held on day two of the Summit, will dive into the ins and outs of marketing an album, with a conversation between Charli XCX and Troye Sivan about their influence on pop culture.
Kicking off the Summit on Monday, Sept. 30, the GRAMMY U Showcase will feature Nashville-based artist Soccer Mommy as the headliner, with supporting sets from GRAMMY U member performers Keearah and Mille Manny from Tennessee State University. After the show concludes, attendees will have the opportunity to network with industry professionals from the Recording Academy, Amazon Music, Mastercard, and elsewhere.
On Tuesday, Oct. 1, the GRAMMY U Fall Summit will feature two exciting livestreamed panels. The first panel, titled #Trendsetters, will highlight industry professionals in discussion about innovative album marketing strategies. The closing keynote conversation will be moderated by Leland, a songwriter and frequent collaborator of Charli XCX and Troye Sivan.
While the showcase is only open to GRAMMY U members and will not be available digitally, the panels will be streamed on YouTube and Twitch on Oct. 1 at 6 p.m. CT. Read on for more details on what to expect from the GRAMMY U Fall Summit — whether you're attending in person or online.
Learn Pop Star Essentials From Charli XCX & Troye Sivan
Troye Sivan has been keeping busy. With the release of his third studio album, Something To Give Each Other, in October 2023, the singer firmly established himself as an icon in the worlds of pop music, fashion, and LGBTQIA+ representation. He recently completed the European leg of his Something To Give Each Other Tour, and kicked off his SWEAT Tour on Sept. 14 with close friend and collaborator, Charli XCX.
Troye Sivan, 2024 GRAMMY nominee for Best Pop Dance Recording and Best Music Video, Sivan has amassed over 26 billion streams and sold 10 million adjusted albums globally. His hit single "Rush," earned global accolades and praise, including GRAMMY nominations Best Pop Dance Recording and Best Music Video. The "One of Your Girls" music video features Troye transforming into his feminine energy and strutting some sassy choreography, which GRAMMY U Reps emulate below:
@grammyu The #GRAMMYU Reps are doing EVERYTHING to prepare for the Fall Summit 💚. Will we see you there? RSVP through the link in our bio to reserve your spot!📲 🎸 Not a member yet? Head to grammyu.com for more information on eligibility and how to apply now! 💜 Thanks to our presenting sponsor @Mastercard and participating sponsor @Amazon Music @Troye Sivan @Charli XCX #sweattour #oneofyourgirls #charlixcx #troyesivan
Avant-pop and electronic superstar Charli XCX released her sixth studio album BRAT in June to much acclaim. The two-time GRAMMY nominee shattered norms and took risks on BRAT, sharing new lyrical themes and stylistic influences. The album also made its mark on the cultural zeitgeist as "brat summer" flooded social media feeds.
Read more: Charli XCX's Road To 'Brat': How Her New Album Celebrates Unabashed Confidence & Eccentricity
A dance to Charli's song "Apple" has gone viral on TikTok and though it may just seem catchy, the lyrics are embedded with a deeper meaning related to generational trauma. Check out the GRAMMY U Representatives dancing along below:
@grammyu 🍏 Have you RSVP'd for the 2024 GRAMMY U Fall Summit yet? Only two weeks until the big day, make sure to claim your spot! RSVP now at the link in bio. Don’t wanna drive, wanna drive all night to Nashville? Tune in from anywhere to the livestream on the GRAMMYs YouTube and Twitch on Oct. 1 at 6 p.m. CT! 📺 Come hang out at the GRAMMY U Fall Summit Showcase on Sept. 30 for an evening of performances and networking. 🤝 🎸 Not a member yet? Head to grammyu.com for more information on eligibility and to apply now! ⭐️ @Mastercard @Amazon Music @Recording Academy @Charli XCX @Troye Sivan
In partnership with the Recording Academy’s Songwriters and Composer's Wing, the keynote panel will feature Charli XCX and Troye Sivan discussing their co-headlining SWEAT tour and how they became pop culture phenomena as trendsetters, or as Charli puts it,"[I’m] your favorite reference."
Charli and Sivan will be in conversation during a keynote panel moderated by GRAMMY U alumni Leland, a Golden Globe-nominated songwriter, executive producer, and DJ. Leland is Troye Sivan’s main collaborative partner, having co-written all previous albums with Troye (including nine out of 10 songs on Something to Give Each Other). Notably, Leland co-wrote the two-time GRAMMY-nominated lead single, "Rush."
At the keynote, GRAMMY U members will discover Charli XCX and Troye Sivan's approach to songwriting, blending genres, and pushing boundaries as a means for reshaping pop culture.
Learn To Create Impactful Music Marketing Campaigns
Have you ever wondered what makes a music release successful? On Oct. 1, #Trendsetters will feature a host of esteemed industry professionals who will offer insight into crafting a unique, memorable campaign. Bri Small, Director of Digital Content Strategy & Partnerships at Warner Music Nashville, Fred Rubenstein, VP of Digital Marketing at Sony Music Nashville, and Erica Buchi, VP Marketing Partners at mtheory LLC will be in conversation, discussing how innovative album marketing strategies can garner audiences and reshape pop culture.
Moderated by Nathan Pyle, Director of Operations at Songfluencer, in this panel session, attendees will learn how to captivate attention through the public relations and digital marketing strategies behind trendsetting albums. Panelists will share how artists, producers and marketers can not only stand out, but position themselves as leaders in the music industry.
Don’t miss your chance to be part of this unforgettable event. Reserve your spot at the 2024 GRAMMY U Fall Summit taking place in Nashville, TN on Monday, September 30, and Tuesday, October 1. Space is limited and RSVPs will be confirmed on a first-come, first-served basis, so RSVP now. A special thank you to our presenting sponsor, Mastercard, and participating sponsor, Amazon Music, for supporting the development of emerging music industry professionals.
RSVP: Space is limited and RSVPs will be confirmed on a first-come, first-served basis. RSVPs do not guarantee admission, and confirmations will be emailed within 5 days of RSVP. RSVP is required to attend in-person in Nashville, TN. You must be in Nashville for the event and travel will not be provided.