Through rain and shine, Grammy U united the next generation of music during the 2026 Grammy U Conference Presented By Vaseline, the program's annual conference, in New York City last week. Packed with educational panels and activations, the signature event this year expanded to three days, a first for the conference, and celebrated Grammy U's monumental 20th anniversary.
The conference kicked off with two razor-sharp keynote conversations: WILLOW and Jacob Collier dissected the discipline of craft together at the Sheen Center, then Natasha Bedingfield, Towa Bird, and Abigail Morris of The Last Dinner Party discussed the generational evolution of music — all before the trio's special live performance.
Bright and early Saturday morning, Grammy U members learned about two-time Grammy-nominated producer Alissia's creative process during Grammy U Unwrapped, presented in collaboration with the Recording Academy's Producers & Engineers Wing and moderated by music curator Annabelle Kline. Next, Grammy U Representatives Ily Aguilar and Adyna Silverberg led three dynamic conversations with Rolling Loud CEO and Co-Founder Matt Zingler, Grammy U Managing Director Jessie Allen, and Grammy-nominated singer and actress JoJo during "Grammy U Live!: Building Beyond Limits." Later that night, Mariah The Scientist commanded the Grammy U Showcase, presented in collaboration with the Recording Academy's DREAM Network and New York Chapter, at DROM, with opening slots filled by performing Grammy U members and artists Trinity, Radha, and Michael Soul.
Lastly, Grammy U Career Day at Chelsea Studios offered crucial resources for emerging creatives and professionals, including workshops and networking mixers. Buzzing with energy, the day capped off a special weekend that exhibited and celebrated Grammy U's far-reaching evolution.
Couldn't make it in-person? Here are five key takeaways and lessons we learned at the 2026 Grammy U Conference Presented By Vaseline.
Mastercard and Sony Pro Audio are participating sponsors of the 2026 Grammy U Conference Presented By Vaseline.
Learn To Be Comfortable With Being Uncomfortable
"When have I been comfortable and had an aha moment?" WILLOW questioned. Moderated by Grammy-winning artist, songwriter and producer Jacob Collier, her keynote conversation "The Discipline of Craft: Building Authentic Artistry With WILLOW" dove into how the Grammy-nominated artist shaped contemporary music by practicing curiosity.
WILLOW and Collier kicked off the conference with a jamming session that the pair later revealed was improvisatory — and WILLOW admitted insecurity had nearly held her back from committing to the performance.
"If there's anything that you can identify that you're afraid [of], just go there," WILLOW encouraged Grammy U members, reflecting on how the experience had pushed her out of her comfort zone. "It might be uncomfortable, but — hate to say it — those are the experiences that really break you into being like, 'Oh wow, I didn't know … this part of me existed.'"
Part of leaning into this mindset is recognizing that there's always more to learn. "I don't feel we sit here as experts," Collier acknowledged humbly. "We sit here as fellow explorers and fellow students!"
Caring & Trying Hard Is Cool
During the closing panel, "The Sound of Generations: 20 Years in Reflection," on the first day of the conference, Grammy-nominated artist Natasha Bedingfield, singer/songwriter Towa Bird, and The Last Dinner Party's lead singer Abigail Morris reflected on what longevity looks like in the music industry.
In celebration of 20 years of Grammy U, they discussed how the music industry has changed over the past decades, reflecting on trends such as the emergence of short-form digital content, the ever-present pressure of social media, and the ballooning of fan access to artists.
Bedingfield spoke about how artists can become self-conscious for "car[ing] too much," but she underscored the value of leaning into passion unabashedly and visibly.
Morris agreed, criticizing the modern tendency to present art with "ironic nonchalance" and sharing that her love of art comes from a childlike, playful place. "Caring is so cool. Trying hard is really cool," Morris said. "That's something that people should be proud of and excited about."
"It's rebellious in this culture," Bedingfield added. "It's cool to care, and it's cool to have discipline and work hard," Bird agreed.
Don't Forget To Build Community While Still Honing Your Craft
During "The Sound of Generations" panel, Bird noted the importance of networking laterally with peers, especially while in college. Whether you're hoping to find someone to offer feedback on your latest song or share legal advice, she described how essential it is to find people to grow alongside in the music community.
"Get to know the people around you — like if you're an artist, meet other artists, [but also] people who are studying music business, who are studying A&R, who want to be executives," she advised. "Be open to understanding the different parts of the music business … so when it does come to that time, you have so many wonderful peers and … you can go to people for advice."
On Saturday, Alissia echoed that advice during her Grammy U Unwrapped session. In conversation with Annabelle Kline, curator and founder of That Good Sh*t, the Grammy-nominated producer reminded members not to be afraid to expand their peer networks, encouraging them to use social media to find collaborators. "Slide into DMs!" she laughed, following a story about how Prince had sent her a DM on Twitter and asked to work together.
During her session, Alissia gave a behind-the-scenes look at her groovy track "Hypnotic Night" featuring Nile Rodgers and EARTHGANG. While her Unwrapped dove into the nitty-gritty of production, her breakdown wasn't all about organization or workflow — it was also about how musical collaboration creates community.
Discover What Success Means To You
Closing out day two of the conference, the dynamic panel series "Grammy U Live!: Building Beyond Limits" spotlighted three key figures in the industry: Rolling Loud CEO and Co-Founder Matt Zingler, Grammy U Managing Director Jessie Allen, and Grammy-nominated singer and actress JoJo.
Each shared insight into a different corner of the industry, including scaling up a festival (Zingler), growing a global organization (Allen), and guiding your creative journey with intention (JoJo). But above all, the series reminded audiences that truly no one's creative journey is a perfectly straight line.
Allen stressed that it's normal to be figuring out what success looks like for you, and she emphasized the importance of exploring parts of the music industry that are new to you. Similarly, Zingler encouraged Grammy U members to "stay tuned into your goals," noting how success is measured differently by everyone.
Additionally, JoJo reflected on how she was conditioned by the industry to pursue what was "working for her" rather than what she wanted to pursue creatively. "Be protective of what you like," she advised.
Be Your Own Biggest Advocate
After soaking up advice from two panel-packed days, Grammy U members experienced a new wealth of resources at the conference's first-ever full Grammy U Career Day.
Taking steps toward your career can feel intimidating, but Grammy U Career Day laid out myriad opportunities for members with any interest, from law to songwriting to production to management.
Grammy U Career Day hosted several workshops with speakers respectively from the Mechanical Licensing Collective, Recording Academy, and The Ninth Collective: "Royalties 101: How To Collect On Your Catalogue With Serona Elton"; "Future Forward: Looking Beyond Grammy U With Ruby Marchand"; and "Work The Room: Professional Presence With Jade Walters." Nearby at exhibitor tables, Grammy U members spoke with representatives from music nonprofits including HeadCount, Women in Music, the Mechanical Licensing Collective, Anti Social Camp, the Digilogue, and GLAAD.
Offering career consultations with music executives, in-studio sessions with creatives, networking sessions, resume review stations, and even a professional headshot station, Grammy U Career Day reminded members how readily accessible opportunities can be — but it's up to you to seek them out and take advantage of them.