In recent years, the music industry has made strides when it comes to giving artists of Asian descent a platform. At this year's Oscars, "Naatu Naatu" from the film RRR became the first Indian-Telugu language song to win Best Original Song. At Coachella, Diljit Dosanjh made history as the first South Asian artist to perform in Punjabi; BLACKPINK became the first-ever K-pop group to headline the iconic music festival.
Such achievements have been a long time coming. Asian musicians have long struggled in mainstream entertainment, often encountering stereotyping, exoticism and othering. Some studies have suggested that East Asian performers face more discrimination over their music-making, with many considering their style as less expressive than caucasian acts. And while much work has been done to change these views, more needs to be done.
Asian artists around the world have been responsible for some of the most exciting and eclectic music being released today. While many are likely familiar with names in K-pop such as BTS, BLACKPINK and rapper Jackson Wang, there are many other underrated pop artists from across Asia. From Korea, Thailand, Hong Kong, China, Japan to Vietnam, below are 10 artists worthy of checking out.
Car, The Garden
Since his debut in 2013, South Korean singer/songwriter Car, The Garden has been winning the hearts of audiences with his husky, soulful voice and feel-good songs. After releasing an EP and several singles under his previous stage name Mayson the Soul, the singer changed his name to Car, The Garden, which is an interpretation of his real name (his last name Cha is a homonym of "car" and his first name "Jung-won'' means garden).
His original songs can be heard on Korean television series and international films. "Romantic Sunday," which he wrote for the hit 2021 K-rom com series "Hometown Cha-Cha-Cha," similarly evokes feelings of being cheerful, happy and carefree. His latest single, "Home Sweet Home," was written for the acclaimed Canadian film Riceboy Sleeps, about a South Korean single mom who leaves her life behind for the Canadian suburbs to give her son a better life.
Lexie Liu
Chinese singer Lexie Liu has long been crossing cultural boundaries. Known for blending elements of electro-pop, cyberpunk, hip-hop and rock in her music, Liu also sings in English, Mandarin and Spanish. Liu incorporated Spanish into her debut studio album, The Happy Star, after hearing one of her songs on the Spanish Netflix series "Elite."
As an independent artist, Liu’s career could have ended up much differently. At 17, she placed fourth on the South Korean reality competition series "K-pop Star 5." Ultimately, she decided to leave behind a chance at becoming a K-pop idol for more freedom to write and produce her own songs.
Today, her cool girl and edgy style has moved beyond music. She’s since also become a darling in the fashion world, modeling and working with brands including Miu Miu, Chanel and Yves Saint Laurent.
BGYO
While idol groups are popular in Japan and Korea, BGYO have been redefining what it means to be a boy band in the Philippines. The five member boy group was formed in 2018 after the Philippine commercial broadcast network ABS-CBN launched its Star Hunt Academy, a program meant to introduce Filipino talent to the international market. After training in a program similar to the K-pop trainee system in South Korea, BGYO made its official debut in 2021.
Dubbed the "Aces of P-pop," the group’s name is an acronym for "Becoming the change, Going further, You and I, Originally Filipino." The quintet mix elements of pop and R&B, and attribute their music and style to their Filipino roots. BGYO's lyrics focus on social issues relevant to youth such as self-love, empowerment and hope. Their debut single "The Light" made the group the fifth Filipino artist ever to appear on the Billboard Next Big Sound chart, debuting at No. 2. BGYO capped off their debut year with more than 10 million streams on Spotify and 12 million views on YouTube.
So!YoON!
So!YoON!, born Hwang So-yoon, is an alt-pop singer, songwriter and guitarist known for her powerful, raspy vocals. Before embarking on a solo career, she founded the band SE SO NEON at the age 18 — which became one of South Korea’s most acclaimed indie groups for their blend of rock riffs, R&B sounds and airy synths.
Earlier this year, So!YoON! released her sophomore studio album Episode1: Love which explores themes of love, desire and self-reflection. Lead single"Smoke Sprite" features BTS rapper RM. Set over the grainy wash of grungy guitars, the sensual song follows two lovers calling out to one another in the gap between dreams and reality. The track is effortlessly cool, and perfectly describes So!YoON!’s unique sound and style.
PRETZELLE
PRETZELLE is a Thai pop girl group that’s quickly taking the T-pop genre into the international market. The quartet's name is inspired by the infinity shape of the pretzel because it symbolizes happiness and enjoyment.
This past January, PRETZELLE released the assertive and confident love song "U R MINE," which sees members fiercely devoted to a romantic partner and not wanting outside competition for their affection. Members Inc, Ice, Aumaim and Grace all took part in the writing process, and enlisted Shin BongWon (known for working on "Ditto" by the K-pop group NewJeans) to mix the song. The song has since received more than 161 million streams overall on streaming platforms including YouTube, Apple Music, Spotify and TikTok.
Since its debut in 2020, PRETZELLE’s music has also appeared on a number of original soundtracks, including the Thai TV drama "Love Revolution" and the Korean animation "Teteru." The group have also found a solid fanbase, fondly called Twist.
Baek Yerin
The frontwoman of the indie Korean rock band the Volunteers is also a singer/songwriter whose voice you may have heard on K-drama soundtracks. Baek Yerin's original ballad, "Here I am Again," was featured in "Crash Landing on You" and peaked at No. 6 on the Billboard K-pop Hot 100 chart. Known for her sweet and delicate vocals, Baek is credited with composing the majority of her songs, often touching on real life experiences.
She first debuted with major South Korean label JYP Entertainment as part of the duo 15& with singer Jamie (also known as Park Ji-min), and formed her own independent label, Blue Vinyl, in 2019. The 25-year-old writes in Korean and English, citing Amy Winehouse, Oasis and Rage Against The Machine as some of her biggest influences. Yerin has also written for artists including Chungha, Soyou and Yeonsoo.
Phum Viphurit
Thai Indie singer/songwriter Phum Viphurit first rose to international fame in 2018 with the breezy summer song "Lover Boy," and has since garnered a loyal fanbase in his home country as well as South Korea, India, Japan and Hong Kong. Viphurit writes in English and blends elements of surf-rock, pop and neo-soul into his guitar riffs and melodies.
The 27-year-old moved to New Zealand at age 9, and then moved back to Thailand for university. Viphurit reached viral fame for his original and cover songs on YouTube, and signed to the indie label Rats Records. While Viphurit’s songs are often uplifting (such as 2022's "Welcome Change"), he has also been open about his own mental health struggles in songs like 2019’s "Hello Anxiety."
Sexy Zone
Fans of the "Full House" TV franchise may recognize Sexy Zone, the Japanese boy band that made a brief appearance on "Fuller House" in 2018. Yet Sexy Zone has been an active group since 2011, releasing eight studio albums and numerous No. 1 hits in Japan.
With a name inspired by Michael Jackson’s "sexiness" and bright and colorful concepts, Sexy Zone’s music can surely be compared to the catchy bubblegum pop hits often heard in K-pop. The members’ eye-catching costumes, synchronized choreography and charming personalities have helped the group garner a loyal fanbase, dubbed the Sexy Lovers.
Tyson Yoshi
Tyson Yoshi, born Ben Ching Tsun Yin, is one of Hong Kong’s best known hip-hop artists, amassing more than 46 million views on YouTube and more than 247,000 monthly listeners on Spotify, with streams from more than 100 countries. While ballads have often dominated the Hong Kong music scene, Yoshi represents a new kind of contemporary artist in his home city. His music melds elements of trap, pop, hip-hop and R&B, while he sings in Cantonese, Mandarin and English.
While Hong Kong society has typically favored more conservative styles and appearances, Yoshi stands out for his bleached colorful hair and tattoos. He's developed a fanbase for singing about wanting to be understood and tackling stereotypes, such as in "I Don’t Smoke & I Don’t Drink." When he started dabbling in songwriting in university, he took inspiration from artists including Avril Lavigne, Justin Bieber and pop-punk bands Sum 41 and Simple Plan.
MIN
MIN first gained popularity as part of the dance and music group St.31, eventually becoming one of Vietnam’s top female soloists. She found success with her 2017 mid-tempo pop single "Có em chờ" with rapper MR.A. Later that year, her EDM-inspired track "Ghen" featuring ERIK from the V-pop boy band MONSTAR.
MIN’s profile continued to grow internationally after Vietnamese-American singer Thuy asked her to sing Vietnamese lyrics on a remix of her viral single "girls like me don’t cry." On collaborating with MIN, Thuy wrote on YouTube that it’s "so important to me to show two badass Vietnamese women from opposite ends of the globe TOGETHER."