The scene on Saturday, July 13, was one mostly familiar to Dead & Company fans: Usual suspects Jeff Chimenti on keys, Oteil Burbridge on bass, Mickey Hart on drums, and John Mayer on guitar, a Silver Sky in hand. Grateful Dead co-founder Bob Weir dutifully approached the microphone to deliver one of the Dead’s best-known opening lyrics: "You tell me this town ain’t got no heart."

Throughout the evening, appreciative cheers and whistles sounded at the first notes of a classic, like this one, intermingling with the hints of marijuana in the air. The crowd of thousands, who’d traveled from both near and far for the occasion, swayed to the music. Largely clad in the tie-dye t-shirts customary to the Dead fandom, they comprised a vivid sea of color, visible even in the venue’s dimmest lighting.

Bathed in the glow of a key anomaly — a 160,000-square-foot curved LED canvas — a Deadhead sitting in the row ahead of me turns around and asks if I’m enjoying the show (I am). When I return the question, he is emphatic, his response succinct: "it’s transformative."

He’s not wrong in that the audiovisual spectacle — which wrapped its eighth of 10 weeks this past weekend — metamorphoses Dead & Company’s concert format. Since it debuted in May, the now 30-date Las Vegas residency, dubbed Dead Forever, has attracted old-school and new-generation Deadheads, as well as curious first-timers. From one-of-a-kind production tools, like its 16K LED display (the highest-resolution display in the world, per developers) and stereographic projection, Sphere has empowered Dead & Company to carry forth the legacy of one of the most fervently-loved bands in American music history, with unprecedented storytelling capacities and complete creative control.

Read on for four reasons why Dead & Company’s residency at Las Vegas’ most-talked-about venue is the rock outfit like they’ve never been seen before.

For the nearly four hours that Dead & Company play each Thursday, Friday, and Saturday of a residency week, the domed venue adjacent to the Venetian transforms from Sphere to spaceship. Narratively, the show is stylized as a long, strange trip through space that issues nods to the Grateful Dead’s history.

It’s only fitting that this story begins in San Francisco, where the Dead’s townhouse in the heart of the Haight-Ashbury district becomes the focal point of the audiovisual journey’s intro. The 360-degree view of the Dead’s residence and the larger row of townhouses to which it belongs pans to a drone shot of the Bay Area at golden hour and soon thereafter, outer space.

Visually, attendees travel through time and space in an unpredictable, eye-popping vortex of fantasticality (and sometimes, reality). Take, for example, the segment that recreates the Dead’s performance at the Great Pyramid in Giza, Egypt. The scene is punctuated by black bats that flap swiftly through the desert landscape — a detail that comes as a surprise to those in the audience, and one ultimately added based on Weir’s recollection of this very phenomenon during the 1978 event, Mayer tells GQ 

Before Dead & Company bring Dead Forever full-circle by returning to 710 Ashbury Street at the show’s close, the show winds through a colorful, circuitous run of visuals: the Dead’s iconic technicolor dancing bears, Cornell University’s Barton Hall, and a wall made entirely of digital reproductions of Dead event posters and hard tickets. The show’s depth of reference is plunging, and Sphere’s technology allows the story to play like an abstract movie that blurs timelines, affording Dead & Company an unusual and nonpareil opportunity to leverage live storytelling in a way they’ve never before been able to.

While Dead Forever is accessible purely as a visual marvel, for the initiated, it is rife with Easter eggs. Its historical allusions are familiar touch points for the Deadheads who hopped on the metaphorical bandwagon back when Jerry Garcia was at its helm. Although some of its segments will evade those less fluent in the Dead’s storied past, they can nevertheless serve as educational gateways to it (and to greater, deeper fandom) for those who leave the show wanting to learn more. 

Read more: A Beginner’s Guide To The Grateful Dead: 5 Ways To Get Into The Legendary Jam Band

Whether one has seen Dead & Company once, five times, 20 times, or never before matters not, for Dead Forever is a brand-new show. Familiarity with the Grateful Dead’s legacy and its contemporary offshoot's genesis certainly enriches the overall experience, but it’s not a requisite to enjoy the show, making the residency a particularly good entry point for the Dead & Company-curious who may have missed them on The Final Tour in 2023.  

Dead Forever levels the playing field for attendees in that, apart from the songs on the setlist, the residency represents net-new material. The marriage of music and visuals makes each of the 18 tunes new from the standpoint of an audiovisual experience, and the novelty of Dead Forever deepens for even the most experienced Deadhead.

"When I was growing up, ‘Drums’ was always my bathroom song, but now you don’t want to miss it," an attendee tells GRAMMY.com at the end of the first set (Dead & Company play one six- or seven-song set and take a 30-minute intermission before beginning the evening’s second and final set).

A customary part of the Dead’s sets, "Drums/Space" is an extended percussion segment that takes on new life in Dead Forever. Led by Mickey Hart, the set two standout is where sound evolves into physical feeling. As this portion of the show starts, the curved LED canvas swirls with images of different drums that move wildly as Hart and Jay Lane (who stands in for Grateful Dead co-founding member, Bill Kreutzmann) diligently drum, steadily increasing the pace and intensity with which they do so. The instruments that grace Sphere’s screen are Hart’s own, the drummer tells Variety. Following 3D-photographing that enables them to be displayed in this fashion, an ensemble of at least 10 different drums joins the visual jamboree.

The cinematic, multisensory nature of this segment grows increasingly climactic, with the percussion becoming so thunderous it becomes physical. No surprise, considering Sphere’s immersive, crystal-clear sound system, or the fact that 10,000 of the venue’s 17,385 seats are haptic seats that can vibrate in time with the mounting percussion. This technology transforms "Drums/Space" and allows a customary piece of the Dead’s traditional sets to be heard, seen, and felt anew.

https://www.youtube.com/watch?v=5SMnGgyJOLo

Upon mention of Sphere’s size — the globe measures 875,000 square feet and can accommodate up to 20,000 people — "intimate" is not the first word to come to mind. Still, the venue felt remarkably intimate during Dead & Company’s final performance of July.

This was owed in equal parts to its self-contained design and its immersive visual environment, in which Sphere’s LED screen wraps over and behind the audience. However uncannily, the latter contributes to a sense of closeness, creating the illusion that Sphere, its visual displays, and its audience are situated much more closely than they actually are.

Its 580,000-square-feet of LEDs, coupled with its 360-degree shape and structure, render Sphere the most immersive live music venue in the world. To that end, it’s not hyperbolic or unreasonable to call Dead Forever Dead & Company’s most immersive live venture yet.

Of course, the Dead Forever narrative — a trip through space undertaken together, as one community — only adds to the show’s combined sense of intimacy and immersion.

https://www.youtube.com/watch?v=QLjDCbhavT4

It’s not out of character for Dead & Company to play no repeats across consecutive evenings (as they did at San Francisco’s Oracle Park, where they laid their touring career to rest last July), and Dead Forever is no exception. Apart from "Drums/Space" — the sole item on the setlist that recurs each night — the 17 other songs that the band will play and their visual accompaniments are left to Dead & Company’s whim. 

"What’s become really interesting — and I would say it’s a challenge, but it’s a really fun one — is that not only do you have to make the songs work in some kind of a flow for the setlist, but every piece of content has maybe eight or 10 songs that can go with it," Mayer told Variety. 

No show is the same, yielding similar but unique viewing experiences across a given residency weekend and, more broadly, the portfolio of Dead Forever shows performed to date. This aspect has enticed avid fans to return not once, not twice, but three times in a given weekend, to see a fuller scope of what Dead Forever has to offer across its many possible variations.

With the residency’s July run now in the rearview, Dead & Company will take a brief break before returning to Sphere Aug. 1-3 and 8-10 for the final Dead Forever trips — for now.