Held from July 26-29 at the Los Angeles Convention Center and Crypto.com Arena, KCON 2024 showcased an array of performances from K-pop stars, with notable acts including NCT 127, ENHYPEN, Taemin, ZEROBASEONE, and g.o.d. The event marked its largest success yet, attracting fans worldwide both in-person and through digital platforms.
KCON, the biggest K-pop show in the world, has come a long way since its inception in 2012 at Irvine's Verizon Wireless Amphitheatre with around 10,000 attendees. Over a decade later, the music festival and convention event has expanded globally, but Los Angeles remains special as its origin. This year, KCON proclaimed its biggest success yet, stating, "Over 5.9 million fans from more than 170 countries enjoyed KCON L.A. 2024 both at the festival site and through digital platforms." It was also broadcasted for the first time on the CW network in the U.S., and by its usual broadcaster Mnet in Korea and around the world.
This year's KCON featured a varied lineup for performers. The finale headliners were NCT 127, who last attended KCON L.A. in 2017 in their early days. They were joined by ENHYPEN and Taemin as nightly headliners. Rookie groups like ZEROBASEONE and Boynextdoor proved to be crowd favorites, while Y2K icons like g.o.d surprised the whole audience with 2000s hits. Despite fewer female performers, dynamic sets from NMIXX, Somi, and StayC made a significant impact.
It was generally a big year for rookie acts, with a variety of Korean, Japanese, and Filipino newer boy bands and girl groups making appearances throughout the weekend. As more senior artists hold solo tours, with many touring simultaneously to KCON, there was ample time to meet newcomers.
Even L.A.-based Katseye, Hybe X Geffen Records' new girl group that features members from around the world, had a moment as the openers for the final night, performing live in front of fans for the very first time.
Read on for memorable highlights, performances, and other insights from the annual event.
g.o.d Ascend To New Heights
Although the styles of the '90s and early aughts are trending, it was perhaps a bit of a surprise — to the crowd and artists alike — that one of Korea's early boy band greats could get the whole stadium up out of their seats, clapping, and swaying along to the R&B stylings of g.o.d.
Formed in 1999, the quartet took the stage in suits and began their set with the ballad "Road" followed by "Lie." While many fans came out specifically to see them, bearing banners and light blue balloon-shaped light sticks in support, it was the group's comfortable affability that made them one of KCON's most talked-about acts.
By having fun and being earnestly engaging, they won over a crowd largely made up of people unfamiliar with their discography. When they performed "Sky Blue Balloon," a song dedicated to their fans, everyone clapped and sang along. As they turned on their phone flashlights ("Give us 1% of your phone battery!" quipped Cali-native Joon Park), the audience basked in the poignant closer "One Candle," a song well-known in South Korea as a democratic anthem, creating a warm, memorable glow.
ZEROBASEONE Lead Rookie Power
When they performed at the 2023 event, ZEROBASEONE, or ZB1, were charming newcomers who had just come together during K-pop competition show, "Boys Planet." While ZB1 are not technically rookies anymore, they're still relatively new kids on the block compared to many senior acts. Despite their relative youth, at KCON LA 2024, they were one of the biggest draws for fans in attendance. Throughout the weekend, it was near impossible to move a foot or two without spotting one or two (or 10!) dedicated "Zeroses" cheering them on with a light stick that looks surprisingly similar to a rose-shaped engagement ring.
For fans lucky enough to attend multiple nights of KCON LA 2024, ZB1 performed both on Friday, July 26, and Sunday, July 28, showcasing fan favorites like "Sweat," "Crush," and "In Bloom." They also shared a teaser for their new EP, Cinema Paradise, which will drop in August.
Along with ZB1, it was a big weekend for some other newer boy bands: Boynextdoor’s catchy, witty performances were some of the most-talked about, while TWS’s earworm hits had the whole arena singing along.
ENHYPEN Fulfill Dreams And Enhance Fantasies
Coming to KCON right after touring in the U.S. earlier this year could have meant repeat performances for ENHYPEN's "Engenes" to witness, but instead, the vampiric septet charmed with new energy just days after releasing their latest EP, Romance: Untold, on July 12.
Surprising the crowd with the English version of that album's single "XO (Only If You Say Yes)", ENHYPEN ran through some of their biggest hits, seducing listeners with "Bite Me" and charming them with the picture-perfect "Polaroid Love."
They also, along with Zico and Taemin, hosted one of KCON's unique "Dream Stages," coming together with fan dancers to perform the English version of last year's smooth "Sweet Venom."
Read more: Meet ENHYPEN, K-Pop's Latest Breakout Boy Group
A Welcome Return For NCT 127
Seven years since their last KCON LA performance, NCT 127 appeared triumphant as both openers and closers on the third night of the show. They kicked the night off (literally) with their 2020 hit "Kick It," and returned at the end of the night to perform their new song "Walk," before renditions of hits "Lemonade," "2 Baddies," and "Fact Check."
It was a moment of glory for the team, who had spent much of their biggest musical eras without touring during the pandemic. Now that concerts are back, they've been touring heavily. When their planned world tour, "Neo City – The Unity," became an Asia-only tour, it felt like there would be no moment for Stateside fans in 2024. When they were announced as late-addition special headliners, NCTzens rapidly bought up tickets.
With the 127 members and their U.S. fans (plus many from overseas) reunited, the atmosphere was one of euphoria and exuberance as the members boisterously dominated the stage, making jokes and playfully engaging in a way that felt comfortable and assured in their performing prowess. It may not have been a full NCT 127 concert in LA, but it's clear that the stars and many fans are waiting for that.
Jeon Somi, Hyolyn & BIBI Shine
While groups are the bread and butter of K-pop, soloists have their own flair, and this year the fiery spotlight fell on the women. During the final night, the powerful dynamism of BIBI, Jeon Somi, and Hyolyn took over. Although BIBI's real set was the first night, she performed a expletive-free version of her hit revenge track "Bibi's Vengeance" before embracing Hyolyn.
Hyolyn, a soloist and member of girl group Sistar, forwent her own songs for the concert event and instead put her own sultry spin on LOONA's "So What" with a team of fierce dancers.
Jeon Somi rounded out things with her truly addicting dance tracks "Fast Forward" and "DUMB DUMB," along with the emotive "The Way." She then revealed the name of her new upcoming song, "Ice Cream" and charmed the crowd by teaching them a call-and-response chant: "Come get your ice cream," shouted one side of the arena. "Too hot!" returned the other before Somi realized with a laugh that the lyric actually was "Too cold!"
Read more: 10 K-Pop Rookie Girl Groups To Watch In 2023
Fiery Covers Galore
One of the special things about KCON is the emphasis put on historic K-pop songs and events, with remakes and covers being a major part of every KCON. This year was no different, beginning with the first day's concert featuring P1Harmony's cover of BTS's "Fire."
In 2016, when BTS performed "Fire" at KCON LA, the air was palpable with the feeling that something big was taking place. That set has often been cited as the moment many K-pop fans and music watchers realized BTS was on the brink of global superstardom. It was a fitting tribute to have P1Harmony, who had a major year on the festival and touring circuit, open up KCON LA with their own spin on the song the very first night of the event.
Other acts also put their own spin on both recent hits and older classics throughout the nighttime concerts. The third night featured an homage to girl groups: along with Hyolyn covering LOONA, ZB1 covered Red Velvet's "Psycho" and STAYC covered (G)I-DLE's "Queencard."
The Unsung Hero: The KCON Stage
A rather unsuspecting, warehouse-style room next to the main convention floor was the secret sauce that brought a special touch to revitalize the decade-plus event by making it a true day-long music festival.
While KCON LA had previously tried smaller nighttime concerts, concerts occasionally on the convention floor, and long-time had a meet-and-greet stage, this year's daytime KCON Stage that almost all artists visited was the sort of concert fans dream of.
While the headlining M Countdown concerts were certainly the highlights of KCON LA 2024, the KCON Stage provided an intimate moment for artists and fans to get up-close and personal. Kicking off each morning with auditions for the Dream Stage performances with Taemin, ENHYPEN, and Zico for their respective night's events, the KCON Stage featured concert sets from a variety of artists throughout the day. Each day's KCON Stage performances were a bit more relaxed and raw compared to the highly choreographed made-for-TV nighttime shows.
NMIXX, whose "Run for Roses" and "Dice" got the second night's crowd basking in their glory, was one such moment. The KCON Stage gave them a chance to bring some summertime fun with a bubble-blowing rendition of "Love Me Like This."
Even acts who are popular K-pop crowd pleasers but not part of the lineup for KCON's main concerts, like A.C.E and AleXa, had sets during the day. They, along with other acts like POW, Bibi, and Craxy, had KCON convention-goers perking up their ears at these unexpected concert moments.