Music is often a unifier — something that ties us together, allowing us to bond over our shared experiences. This is especially true among LGBTQIA+ communities. Whether you’re hearing MUNA’s pop songs crackle over speakers in a record store or finding ethereal deep-cut Ethel Cain demos on SoundCloud playlists, the queer community find an inevitable connection in the artists they seek out.
For decades, queer artists have cultivated hidden scenes in rave, techno and dance music. Today, a new generation of LGBTQIA+ artists are shaping contemporary pop, from Reneé Rapp and Towa Bird, to Chappell Roan and RYL0. However, we cannot acknowledge this mainstream resurgence of queer talent without reflecting on the limitations which hold back the wider music industry from becoming more accommodating to LGBTQIA+ artists.
A 2024 study from Queer Capita in partnership with Billboard revealed that 94 percent of music business participants feel that the industry fails to provide adequate resources or representation for the queer community. However, there's a severe lack of data on the number and scope of queer-specific record labels (those that are LGBTQIA+ owned, run or whose rosters reflect that demographic) — a shocking shortfall considering how queerness shapes the music industry financially. A 2022 "The Power of LGBTQ+ Music" report by Luminate revealed that, queer fans spend an average of 20 percent more on merch and, generally, spend $72 more on music than the general public.
Read more: 15 LGBTQIA+ Artists Performing At 2024 Summer Festivals
Queer music is profitable and shaping listening trends. Although LGBTQIA+ acts are eagerly supported, — and major labels seem to be taking steps to increase queer representation on a corporate level and on their rosters — the wider industry must continue to support the indies and queer imprint labels that are fighting to survive.
These queer indie record labels are not only highlighting LGBTQIA+ artists and creating accessible, accommodating spaces, but they're often doubling down on the importance of visibility. As an artist or employee, it wouldn’t hurt if your boss (label manager, record executive, press assistant, etc) was queer too, right? This integration and inclusivity is essential when building equitable infrastructure in music.
So, now with Pride Month upon us, there’s been no better time to reflect on the vital resource that LGBTQIA+ labels provide and the ways they encourage our industry to do and be better. These labels are much more than champions of queer talent; they’re signifiers of independent ethos and resilience that keeps music communities thriving.
From the late-night voguing parties in Shanghai that inspired Medusa Records to the against-the-grain roster of Saddest Factory Records, here are five global LGBTQIA+ record labels showcasing the necessity and irreplaceable talent of queer creatives.
Get Better Records
Location: Philadelphia, Pennsylvania
Artists to know: Alice Bag Band, La Dispute, Victoria Park, ZORA
Get Better Records has been around since 2009 and, over its 15 years, has become one of the most notable queer and trans-owned labels. Get Better was formed by Control Top drummer Alex Lichtenauer and their friend Nick King, though the label is now solely run by Lichtenauer. Get Better's roster platforms punk, alternative, experimental and hardcore acts.
Whether you’re looking for the intimate sound of Suzie True, the queer hardcore attitude of Baltimore newcomers No Doubt or want to experience the reverie of how Bacchae are twisting underground DC punk into their own boot-stomping beat, Get Better Records has become a hotspot for innovative acts bringing their distinct style to the music industry.
A proudly self-described “queer and trans owned” record label with a simple motto — inspiring everyone to practice and play. Through their committed gritty spirit, Get Better Records is summative of what we hope to see for all LGBTQIA+ artists: unconditional acceptance of their experiences and art.
Saddest Factory Records
Location: Los Angeles, California
Artists to know: MUNA, Charlie Hickey, Claud, Sloppy Jane
While technically an imprint of Dead Oceans (the label Phoebe Bridgers is signed to), the arrival of her Saddest Factory Records was a welcomed one. Founded in 2020, Saddest Factory Records emerged off the back of Bridgers’ ongoing success as a cult fan favorite and served as an important reminder — the best creative decisions for LGBTQIA+ artists do, in fact, come from our own community.
Saddest Factor's roster features a queer-charged collection of artists who deserve more eyes and ears. If you’ve not already here for queer fandom faves Claud, MUNA, or Sloppy Jane, you’ve got some work to do this Pride Month!
So Fierce
Location: Toronto, Canada
Artists to know: Oceane Aqua-Black, Gisèle Lullaby, Jay Light
Founded by musician Velvet Code during the pandemic in 2020, So Fierce wears its pride on its sleeve — by name and artist roster. This inclusive music company pulls together a diverse mix of LGBTQIA+ talent, from drag queens to pop singers, and proves there’s space for all types of queer representation.
With over 20 years of experience producing for big names like Venus, Icesis Couture and Lady Gaga, Velvet Code has cultivated a space that gives LGBTQIA+ artists a platform to belong. Their roster includes names like Icesis Couture, season 2 winner of Canada’s "RuPaul’s Drag Race," and Miami-based singer/songwriter Deity Jane.
Medusa Records
Location: Shanghai, China
Artists to know: Enema Stone, Michael Cignarale
Based in Shanghai city, a monthly queer club night transformed from a queer-friendly communal space to something much bigger. These unforgettable eccentric Medusa parties hosted – filled with voguing, queens and pounding psytrance music – became pivotal underground expressions of Shanghai’s LGBTQIA+ nightlife.
As Medusa Records, founders Michael Cignarale and Sam “Mau Mau" wanted to emulate the ecstasy of queer, unapologetic existence. "The label will channel Medusa’s sweaty midnight moments into a distinctive voice, embodied by musical and multimedia collaborations,” they said in a press release. Through the label, they hoped "to connect the emerging Chinese queer community with a global audience."
Medusa Records works with local and international DJs, VJs, producers, vocalists, visual artists and others. Their roster features the wonderfully queer, camp and colorful stylings of resident drag performer and musician Enema Stone, as well as DJ Michael Cignarale.
Outside their label, Medusa continues to give back during their sweaty, glitter-doused parties, where they host guest DJs and performers such as the Carry Nation, Chris Cruse, Octo Octa, Eris Drew, Nick Monaco, Chrissy, Jeffery Sfire, and Boris.
Whether you’re attending an IRL club night or cruising their online presence, Medusa Records know how to keep the beat going – and you’ll feel like you’re caught up in a never-ending party.
Boudicca
Location: London, United Kingdom
Artists to know: Samantha Togni, Wallis
If music labels and party hybrids are your thing, Boudicca may be your next favorite destination.
Starting out as a queer club night in 2019, Boudicca was founded by producer and DJ Samantha Togni and quickly became a hot spot for queer techno lovers. Now, the London-based party platform and record label is all about hitting high BPMs, championing hedonistic electronica, and giving space to under-the-radar non-binary, womxn and trans musicians.
Regularly hosting or collaborating in queer club nights and DJ sets, Boudicca’s roster pushes electronica to its limits. The label has released a series of exhilarating crossover compilations: Pure Bones, Dreams That I Can't Quite Remember, and Dark As It Gets, each of which features game-changing acts such as Rotterdam-based duo Animistic Beliefs — who blend global club music, techno and IDM — to Peachlyfe, an incredible "hydra-sonic" non-binary musician.
Listen To GRAMMY.com's 2024 Pride Month Playlist Of Rising LGBTQIA+ Artists