Motown legend Martha Reeves had quite a day.
On March 27, the 82-year-old singer finally got a star on the Hollywood Walk of Fame. Flanked by Stevie Wonder, Smokey Robinson, and Berry Gordy, Reeves donned a pearl and gold strapless gown with a show-stopping hat for the celebration. That evening, Reeves was the star of a conversation at the GRAMMY Museum in downtown Los Angeles.
Reeves was definitely riding high that night. "I’m gonna try to calm down. I’ve been excited all day," Reeves told moderator Gail Mitchell, longtime Billboard Executive Director of R&B and Hip-Hop.
Born in Alabama but raised in the Motor City, Martha Reeves was the lead singer of Martha Reeves and the Vandellas. The Motown girl group is responsible for 1960s and 1970s classics such as "Dancing in the Street," "My Baby Loves Me," "Jimmy Mack," "Nowhere to Run," "(Love is Like a ) Heatwave," and "Bless You." Following her time at Motown, Reeves went on to have a solo career and was even an elected councilwoman in Detroit. The GRAMMY-nominated artist was inducted into the Rock and Roll Hall of Fame in 1995.
Throughout the evening, the Motown diva — now in a lavish purple and silver top — had the audience at the Museum's Clive Davis Theater singing along to her classics, laughing as she strolled down Motown memory lane, and even tearing up as she got personal. She even teased that she might have a new album in store.
Read on for five things we learned from Martha Reeves' free-flowing, laugh-filled conversation at the GRAMMY Museum.
She Had To Fight To Get Her Hollywood Star
Reeves crossed paths with many legendary names over the course of her career. But one of the first people she shouted out wasn’t a star, but her manager Chris Roe. "He’s brought me a long way in just a couple of years." Reeves said of the industry veteran. During the Q&A segment of her conversation, Reeves even brought Roe on stage.
Her gratitude makes sense for a number of reasons. Reeves was first nominated for a star on the Hollywood Walk of Fame in 2021 but the process stagnated, Roe said, because of representation that wasn’t truly in Motown singer’s corner. Reeves' management at the time, Roe noted, was treating the soul icon like a shiny trophy rather than an active musician.
The two first met when Roe was in Detroit on business; a year later Roe went all in to raise money and make her Walk of Fame star dream a reality. Onstage at the Museum, Reeves recalled walking down Hollywood Boulevard with her son in the 1970s (Reeves moved to L.A. for a time when Motown relocated to Southern California), reading the names of the stars. Her young son said Reeves should have her own marker, and his poignant memory was finally brought to fruition.
Martha Reeves Credits Berry Gordy And Motown For Having "A Vision"
"How did Berry Gordy manage to get all of those people in one place? It was like corralling in a Western," Reeves said of Motown's incredible roster of talent in the '60s.
She added that, never in her wildest dreams, did she think she would soar so high alongside musical geniuses like Smokey Robinson and songwriting/production team Holland-Dozier-Holland (who arranged songs for the likes of the Four Tops and the Supremes during a piping-hot run during the mid-1960s).
Occasionally, instead of answering questions, Reeves would burst into song. "I can’t describe it," Reeves said at one point while describing Motown's musical resonance. "But I can make you feel it."
Reeves noted that it was tough to think of one particular moment that wasn’t exciting or that paved the way for future success. She calls everything an "adventure or a challenge."
She did say that her first tour was grueling, consisting of 94 one-nighters and only one motel chain who would allow Black guests.
She Learned A Lot While On Tour With Motown
Reeves went from playfully talking about how "fine" Marvin Gaye was and being around different kinds of artists on cross-country Motortown Revue bus trips, to more serious topics like the integration of Black music during the turbulent 1960s.
She recalled a particularly harrowing moment when the Revue arrived in Montgomery, Alabama in 1963 when the Vandellas, the Marvelettes, the Miracles, the Temptations, and others were performing for a segregated audience in a horse-training arena with American and Confederate flags. While Smokey Robinson and the Miracles performed "Mickey’s Monkey," men with baseball bats separated the audience — Black on one side, white on the other.
But Robinson stepped to the microphone and challenged convention. He just wanted to make sure that everyone just had a good time and could dance. "We’ve come a long way. Music is the reason," Reeves told the audience.
She Remembers Her Solo Work Fondly, Too
After Reeves and the Vandellas disbanded and Reeves left Motown, she released her eponymous debut solo album in 1974 on MCA Records. Producer Richard Perry came in to work on the album with her, resulting in many hits.
Reeves spoke a lot about one track, "Many Rivers to Cross," which involved 110 takes and a 40-piece choir. "He was that diligent in getting the sound he wanted. [A] very profound producer," Reeves said of Perry. Reeves said she's very proud of "Dixie Highway," an ode to Reeves’s Alabama root.
Reeves said that her mother and father — who had 11 children — taught her "everything" and that she was a very loved child. In fact, her parents fostered her musical talents from an early age, her mother helping with her singing and her father putting her on his lap as he played guitar.
Reeves Gave Her Hometown Love, And They Gave It Back
Reeves served as an elected councilwoman in Detroit from 2005 to 2009. "You have to be careful what you ask for," Reeves said with a laugh about her time in politics. She calls the whole experience "an education."
Because of Reeves’s efforts in local politics, Detroit is home to Berry Gordy Jr. Boulevard, the street on which, fittingly, the Motown Museum is located.
Some of her fans and friends from Detroit made it all the way to the GRAMMY Museum for the event, donning Martha Reeves shirts and carrying Vandellas records. Several times, Reeves shouted out a friend who is a dance teacher. "I love you so for being here."
Some of the most moving moments of Martha Reeves' conversation came during the audience Q&A session. One member of the audience recalled meeting Reeves in New York shortly after his mother — a longtime fan of Reeves' — passed away; he shared the comfort his conversation with the singer brought him while grieving. Another attendee said he was a Detroit radio DJ and once received a ride home with Reeves; and yet another member of the audience spoke passionately about seeing the Motown Revue as a young man, and how the event was one of his first experiences in a desegregated scenario.
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