Mexican singer/songwriter Paloma Morphy took home the golden gramophone for Best New Artist at the 2025 Latin GRAMMYS. The Mexico-City based artist is both bringing her country’s alternative music scene to the forefront and reshaping its sound.
On her May 2025 debut album, Au, Morphy threw the very concept of genre out the window. Songs like "(sola)" — which was nominated for Best Alternative Song — prove that Morphy can create personal and heartfelt songs that resonate without chasing trends. On stage at the Biggest Night in Latin Music, Morphy dedicated her Best New Artist win to other outside-the-box musicians like herself.
"Okay, I have three things to say," Morphy said in Spanish during her acceptance speech. "I want to thank all the people that believed in me. That believed in me so much that I could believe in myself. If you have a song that you're ashamed to upload, upload the song. And if you're sad, find that drive to keep moving forward, do it because maybe it will lead you to a GRAMMY."
@latingrammys ¡Felicitaciones! @Paloma Morphy 👏🏽
Since launching with the Latin GRAMMYS, the Best New Artist award has been highly coveted. Past winners include Colombian rocker Juanes, Spanish crooner David Bisbal, disruptive Puerto Rican act Calle 13, and global pop star KAROL G. Recent winners include Mexican singer/songwriter Silvana Estrada, who tied with the late Ángela Álvarez, Joaquina, and last year's breakout star Ela Taubert.
Ten musicians from across Latin America, Spain, and the U.S. were vying for this year's Best New Artist award. The diverse group included Venezuelan singer Alleh, who has a viral hit this year with "capaz (merengueton)," Colombian singer/songwriter Annasofia, Brazilian virtuoso Juliane Gamboa, and Che Guevara and Pablo Milanés' granddaughter Camila Guevara. Isadora, the daughter of Latin pop icon Chayanne, hit-maker Alex Luna, Afro-Brazilian musician Sued Nunes, and Ruzzi, were also nominated. C. Tangana collaborator Yerai Cortés made history as the first flamenco guitarist to be nominated for Best New Artist.