It’s only been three years into the new decade, but a new era of hip-hop artists have already made their mark on the ever-evolving genre.
In the 2020s, social media platforms like TikTok have played a growing role in the trajectory of an artist's career. Social media has given artists like Finesse2tymes, Coi Leray, Baby Keem, Ice Spice, and others their first sign of momentum, and they have all ascended to stardom by following the same formula.
The decade has also proven to be a golden age for female rap stars, with emerging talents like Latto, Megan Thee Stallion, Sexyy Red, GloRilla, and others adding to the femme-powered charge. Male artists including Lil Durk, Fivio Foreign, Lil Baby, and others have become the leading voices of their respective cities.
Meanwhile, now-veteran MC Drake remains one of the genre's biggest names and most consistent hit-makers. Rap supernovas J. Cole, Tyler, the Creator, and Kendrick Lamar have continued to flex their culture-shifting powers in the '20s, while the legacies of late artists Nipsey Hussle, Pop Smoke, DMX, PnB Rock, Takeoff, and others have been immortalized by musical dedications, video tributes, and posthumous projects supported by those that cherished their contributions.
Sounds and styles of other regions continue to meld with those of domestic hip-hop artists. Among the biggest cross-genre trends, afrobeat, reggaeton, and afro-swing hits like Travis Scott and Rosalia’s "TKN," J Hus and Drake’s collab "Who Told You," and Chris Brown and WizKid’s "Call Me Every Day" showcase hip-hop’s musical expansion. While the 2010s pointed to the boundless nature of rap music, the genre is as socially diverse as ever in the 2020s.
From new flows, collabs, and incredible beats, hip-hop will undoubtedly continue to evolve over the next six and a half years. Read on for five releases that have defined the 2020s thus far.
Lil Baby - My Turn (2020)
Lil Baby has blossomed into one of the leading figures in Atlanta rap. He built up momentum with mixtapes Too Hard, Street Gospel, and his collaborative project with Gunna, Drip Harder. But Baby’s full ascension came with the delivery of My Turn, a culmination of his biggest street anthems and most conceptualized hits.
The 20-track project was filled with the year’s biggest trap records, which featured fellow rap stars Lil Uzi Vert, Moneybagg Yo, Future, Young Thug, Rylo Rodriguez, Lil Wayne, and 4 Pockets Full signee 42 Dugg. The album drew an all-star ensemble of beat makers too, with super-producer Hit-Boy, Murda Beatz, Tay Keith, Quay Global, Twysted Genius, and others lending a hand in the production.
My Turn earned Lil Baby his first No.1 album and topped the charts in 10 countries. And along with major sales, the single "Bigger Picture" was nominated for two GRAMMY Awards in 2021 and introduced the world to the Quality Control Music rapper on a global scale.
Tyler, the Creator - Call Me If You Get Lost (2021)
Tyler, the Creator took a sonic pivot on Flower Boy and 2019’s Igor, which earned the "See You Again" artist a broader audience and new hardware for his trophy collection. The two albums were deeply transient, personal bodies of work that showed Tyler’s artistry in ways previously unseen.
He embraced a more alternative sound that was led by harmony-driven romantic tales, punk-ish "f–you" records, and occasional flashes of the Tyler of old. But 2021’s Call Me If You Get Lost ( (hosted by legendary music executive DJ Drama) was the full return of Tyler, the MC. Although it had been years since the California-based artist showcased his lyrical prowess on a full-length project, his skills never faltered.
Tyler regained his distinct delivery from 2013’s Wolf and his older works. He flaunted his riches on the braggadocio-fueled "Runitup" and "Lemonhead," explored romanticism on "Wusyaname," and addressed his rise from unknown artist to international fixture on "Massa."
The sound of the project was largely crafted by Tyler himself with other contributions from producers Jay Versace, Madlib, and Jamie xx. The finished product was praised by critics and notched Tyler his second award for Best Rap Album at the 2022 GRAMMYs. And nearly two years after the album’s release, Tyler released a deluxe version of the album that featured eight additional songs with appearances from artists A$AP Rocky, YG, and Vince Staples.
Kendrick Lamar - Mr. Morale & the Big Steppers (2022)
Before Mr. Morale & the Big Steppers, it had been five years since fans heard a full-length project from Kendrick Lamar. The Compton rapper took his time with the release of his fifth studio, which was a particularly sentimental one for the "DNA." artist. Not only did it mark his first project under his new creative collective PGLang, but it also closed the book on his time at Top Dawg Entertainment.
With major changes brewing, Mr. Morale & the Big Steppers was a masterful reflective body of work that mirrored Lamar’s journey in therapy. Themes surrounding alcoholism, grief, celebrity worship, infidelity and childhood trauma are sprinkled throughout the album. The conscious undertones were overlaid with richly-crafted beats by long-time collaborators DJ Dahi, J. Lbs, DJ Dahi, Sounwave, and Bekon, with additional contributions from Boi-1da, the Alchemist, and others.
The album was led by three singles, "N95," "Die Hard," and "Silent Hill" featuring Kodak Black, which helped the album shoot to No. 1 on the Billboard Hot 100. It was the "Alright" artist’s fourth chart-topping project and went on to earn him Best Rap Album at the 65th GRAMMY Awards and re-established his dominance in the genre.
Drake and 21 Savage - Her Loss (2022)
When one of the South’s biggest stars links up with rap’s most consistent hitmaker, it’s bound to shake up the genre. And after collaborating on songs like "Sneakin," "Issa," Mr. Right Now" and others, that’s exactly what Drake and 21 Savage’s Her Loss managed to do.
The collab came at a good time for 21 Savage, who was two years removed from Savage Mode II, and for Drake, who had just released the critically mixed dance album, Honestly, Nevermind. The 16-track album was riddled with street hits like "BackOutsideBoyz," "Rich Flex" and "Treacherous Twins."
For all the album’s peaks, controversy loomed over the project immediately after its release. On the song "Circo Loco," many fans claimed Drake dissed fellow rap star Megan Thee Stallion on the song with the lyrics, "This bitch lie 'bout gettin' shots but she still a stallion / She don't even get the joke, but she still smilin'." The story was picked up by several publications, and fan theories circulated for weeks following the album’s release.
Still, the album topped Billboard 200 with more than 400,000 album-equivalent units, replacing Taylor Swift’s Midnights from the top spot. All tracks debuted on the Billboard Hot 100, with eight of them landing in the top 10.
Ice Spice and Nicki Minaj - "Princess Diana" (2023)
Ice Spice’s "Munch (Feelin’ U)" had fans gravitating to the curly-haired Bronx native, who struck gold with the viral hit that left a new generation of men questioning whether they’re called strictly for pleasure or genuine affection. The sudden stardom opened doors for the "Bikini Bottom" MC.
After landing on magazine covers and appearing at the illustrious Met Gala, she collaborated with her idol Nicki Minaj on the hit "Princess Diana." The song was the second track on Spice’s debut EP, Like..?, but the addition of Minaj boosted her twerk-obsessed, oats-loving brand to new heights.
With the success of "Princess Diana," the two artists collaborated again on the Barbie movie soundtrack song "Barber World (with Aqua)." The collabs only added to her series of Internet smashes, a list that includes records like "Boy’s a Liar Pt. 2" and "In Ha Mood." She still has a long way to go for her success to be proven substantial, but Spice has already established herself as the hottest commodity in the 2020s.
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