Beliebe it or not, two-time GRAMMY winner and 23-time nominee Justin Bieber now has seven full-length albums to his name.
His newest, Swag, dropped Friday, July 11 to much fanfare, following Thursday’s swirling rumors and cryptic social media teasers. Bieber's latest features 20 tracks with guest appearances from Gunna, Sexyy Red, and Cash Cobain, along with contributions from Carter Lang, Dylan Wiggins, and longtime collaborator Eddie Benjamin.
Looking at the features list — which leans heavily into hip-hop — it wouldn’t be surprising if Swag signals yet another evolution in Bieber’s sound, a consistent throughline since his earliest days as a teen pop phenom.
Swag includes several earnest love songs, showcasing Bieber at his most intentional, soulful, and musically mature. Bieber swerves through an array of influences and textures, putting his versatility and emotional fluency front and center. Some tracks evoke an old-school, cozy-cool vibe; others bounce with new jack swing soul, ’80s and ’90s pop ballad flair, while subtle nods to gospel are woven throughout.
“Go Baby,” “Devotion,” and “Yukon” may ultimately rank among Swag*’s standouts — and yet, there’s something here for every Belieber.*
From the introspective R&B stylings of 2013’s Journals to the genre-blending polish of 2021’s Justice and now Swag, Bieber has repeatedly redefined his tone while consistently remaining sonically himself.
Swag also marks a turning point in Bieber’s personal and professional life. It’s his first album since parting ways with longtime manager Scooter Braun in 2023 — and his first since welcoming a child with wife Hailey Bieber earlier this year.\
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With Swag, the Canadian pop star may be adding another chapter to a GRAMMY legacy. His last album, 2021's Justice, earned eight nominations — including Album Of The Year and Song Of The Year for the chart-topping single "Peaches."
Bieber was first recognized at the 2011 GRAMMYs with nominations for Best New Artist and Best Pop Vocal Album for My World 2.0. He earned his first win in 2016 with "Where Are Ü Now" the genre-defying collaboration with Skrillex and Diplo’s joint project Jack Ü, as that year’s winner for Best Dance Recording. Bieber also earned a Latin GRAMMY Award in 2017 for his work on the global remix of"Despacito" with Luis Fonsi and Daddy Yankee, which won Best Urban Fusion/Performance.\
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His GRAMMY journey has also included several standout performances — including a stripped-down rendition of "Love Yourself" at the 2016 GRAMMYs, a cross-genre set with J Balvin and Tori Kelly at the 2019 and 2022 Ceremonies, his live performance of "Peaches" with Giveon and fellow Canadian, Daniel Caesar.
Whether he’s topping charts, crossing genres or gracing the stage at Music's Biggest Night, Bieber continues to evolve as a songwriter, collaborator, and performer. And with Swag, he reaffirms his place as one of pop’s most dynamic voices — and a mainstay in GRAMMY history.