In the ever-evolving landscape of music, where artists strive to carve their niche and leave their mark, Omar Apollo has emerged as a formidable force. In six short years (with a pandemic in the middle), the Chicano star has risen from humble beginnings to GRAMMY nominee, captivating listeners around the world with his distinctive blend of genres, unforgettable voice, and lyrics that tug at the heartstrings.
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His new EP, Live For Me, out Oct. 6, is the perfect amalgamation of the above. With just four tracks — "Ice Slippin," "Live For Me," "Angel" and "Pilot" — the project is a small but sturdy bridge into Apollo’s next chapter. "These four songs are about letting go of the old in order to become my new self and salvage whatever purity I had left," Apollo tells GRAMMY.com. "[It’s my] coming to terms and addressing parts of me that I had compartmentalized."
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While some might have been expecting a longer-form project following the success of his 2022 debut album Ivory and Best New Artist nomination at the 2022 GRAMMYs, the succinct nature of an EP made sense to Apollo. "I know it's only four songs," he tells GRAMMY.com, "but they hold a lot of the weight I've been carrying throughout my life. I feel lighter now and ready for the next phase of whatever life has to offer."
Apollo has been carrying a heavy musical history throughout much of his young life. The 26-year-old grew up in Hobart, Indiana, listening to everything from Vicente Fernández and Juan Gabriel to Lauryn Hill and Prince. He began his own musical journey as tween, when he traded an electric guitar his parents had gifted him for an acoustic one and learned to play through YouTube covers and guidance from one of his tíos.
When he was 17, Apollo experienced a serendipitous moment at a music store. "There was a little microphone there that said, 'Make music.' And I was like, 'Damn, I want to make music,'" he recounted to NPR. The realization made him get a job at McDonald's, where he miraculously saved up enough to get a tiny studio setup.
Apollo's early tracks reflected his eclectic tastes and influences, featuring a unique blend of R&B, soul, pop, and indie rock that would later become his signature sound. From those early days, Apollo began weaving his life stories into every song he created — no matter how poignant or negligible. On "Brakelights," Apollo turns an ode to his beaten-up car into a poem about unrequited love — one of the singer's trademarks.
Apollo's breakthrough came in 2017 after he borrowed $30 from a friend to upload "Ugotme" onto Spotify. The song was immediately added to the streamer's Fresh Finds playlist and, within a day, garnered tens of thousands of streams. As royalties from "Ugotme" and other tracks slowly trickled in, Apollo realized music could be a viable career, to the dismay of his parents.
"It was tough for them at first to understand," Apollo told GRAMMY.com earlier this year. "If I was living in Mexico and crossed the border illegally so my kids could have a better life, and then my kid wakes up one day and is like, ‘Oh, I wanna be a singer,’ I would be stressed out too. I never blamed them for it."
While it might not have seemed like much of a career, people were taking notice of Omar Apollo. Months after "Ugotme" blew up, Apollo linked up with soon-to-be-manager Dylan Shanks on Twitter. Shanks bridged the gap between the Los Angeles industry and the Indiana attic full of "asbestos and black mold" where Apollo lived with four other people and had set up his home studio.
Apollo's attic sessions saw the light of day in his 2018 debut EP, Stereo, which featured guitar-heavy tracks like the hazy "Erase" and the funky "Hijo de Su Madre." Aside from giving us a taste of his genre-hopping, the EP also showcased Apollo's ability to seamlessly switch between Spanish and English, which resonated with a diverse audience.
He continued this vein with the release of Friends in 2019. Bass-heavy tracks like "Kickback" and disco-tinged "So Good" incorporated even more elements of funk and neo-soul into his repertoire, with an acoustic core ("Friends," "There for Me," "Hearing Your Voice") showcasing his versatility.
Later that year, Apollo collaborated with in-demand producer Kenny Beats on singles "Frío," an all-Spanish track with reggaeton sensibilities, and the groovy rap-adjacent "Hit Me Up" featuring "Euphoria"'s Dominic Fike. These collaborations expanded his musical horizons and contributed to his rising success.
In 2020, Apollo released his debut mixtape, Apolonio. Featuring standouts like the R&B-infused track "Stayback" and indie gem "Kamikaze," Apolonio marked an inflection point: Not only did the album receive critical acclaim and catapult him into the mainstream, but it also demonstrated his artistic growth. Thematically, Apollo's lyrics were more painfully self-aware and personal. Sonically, mixing became even more eclectic, combining his tried-and-true soul and funk tendencies with poppier inflections and bleeding over to trap and Mexican corrido.
Much like his hair — which changed color at least four times during this period — Apollo was finding comfort in the transitory and experimental.
With more steam and eyes on him than ever before, Apollo joined forces with Spanish crooner C. Tangana on "Te Olvidaste," off his sophomore studio album El Madrileño. The song received two nominations at the 22nd Latin GRAMMYs, including Record Of The Year. The collaboration streak continued with the first hints of what would become Ivory. The soulful heartbreak ballad "Bad Life," Apollo's second song with Kali Uchis, ushered in 2022 for the budding star. The next month, he released "Invincible" featuring Daniel Caesar, a minimalist track carried by guitar strums and plucks, suave drum and bass, and, above all, the singers' tender harmonies.
Apollo's debut studio album, Ivory, which he dubbed as his magnum opus to Rolling Stone, finally arrived in April 2022. Mainly produced with the help of Carter Lang (who is best known for his work on SZA’s Ctrl and SOS), the project showcased Apollo’s genre-blending prowess and songwriting skills. However, the Ivory that we first listened to was not the Ivory that Apollo first created.
"I scrapped the first album because I hated it," he told GRAMMY.com earlier this year. "I wasn't excited to perform it. Everything was post-rationalized; it didn't have any theme. It was just me linking up with a bunch of producers and then putting whatever happened in those two months all together. It didn't feel like me by any means."
Speaking to Complex shortly after the album's release, Apollo confirmed that the only songs "from the vault" that made it to Ivory's final form were "Bad Life," "Waiting On You," and "Mr. Neighbor."
To complete the record, he embarked on a journey of self-discovery, isolating himself in houses he rented in California and New York with his sound engineer and childhood best friend, Manuel Barajas. While largely hunkering down on alt-R&B and psych-soul, Ivory best demonstrates Apollo's willingness to explore new sonic territories with the goal of crafting truly representative songs.
The album includes Apollo's best corrido to date, the emotional "En El Olvido," as well as the Spanglish trap anthem "Tamagotchi." On the latter, Pharrell Williams' unmistakable four-count start makes it obvious that this is a Neptunes production.
Upon its release, Ivory entered the Billboard 200 chart — a first for Apollo. Almost half a year after the album's release, deep-cut "Evergreen" went viral on TikTok. Apollo made the song in a day during his retreat. "It was so simple. Being far away from everybody, not having access to do things, things become clear," he told Billboard.
The song earned Apollo his first-ever entry on the Billboard Hot 100 chart. In November 2022, Apollo would receive a GRAMMY nomination for Best New Artist.
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"In the beginning … I didn't even think I was a person who could win a GRAMMY. It was just kind of survival mode," Apollo said to Insider. "[But] I really went for it with this last album. So I definitely was hoping for sure, in the back of my head, like, 'That would be crazy if I got nominated.' And it happened, and it was just insane."
Although Apollo did not win Best New Artist (that honor went to singer Samara Joy), he continued to move forward in his personal and professional growth. Live For Me is proof of his unapologetic nature and growing vulnerability, which, among other things, manifests in openly addressing his sexuality.
"Making music is very vulnerable, and I always used to feel kind of embarrassed when I played things for people," he told Complex "I used to get so annoyed when somebody would ask me to explain what a song is about. But now, I'm willing to explain and willing to talk about it. I'm not embarrassed."
Apollo's recent releases take his authenticity a step further. "When I first started writing songs, I would often write about unrequited love. Eventually, I wrote songs about the complexities that come with a relationship," the artist said in a statement announcing his new single "3 Boys." The slow doo-wop jam marked Apollo's"first time writing about something non-monogamous" and signaled a pitstop into his new "new era," as he himself put it on Instagram.
The Live For Me track "Ice Slippin" is Apollo at his rawest. Heavy on autotune and drum pads, the piano-led vibey track is inspired by the experience of coming out to his family. "This song is a reflection and reaction of all the emotions I had to face before and after I decided to leave the icy streets of Indiana," the artist shared in a press release.
If Ivory was Apollo "trying to access [the] broken, traumatized parts of me to sell it to the masses," then Live For Me is focused on inner healing. Amid pen, paper, arpeggios and distorted adlibs, Apollo finds solace and, of course, life.