When South by Southwest takes over Austin, Texas every spring, the city explodes with culture, new ideas and fresh sounds. Hundreds of artists descend to perform a variety of engaging showcases, intimate sets and show-stopping performances hoping to make their mark.
Since the festival's inception in 1987, the SXSW music showcase has become one of the largest music festivals in the world; everyone from Patti Smith to Childish Gambino to Garth Brooks has been on the bill. But one of the biggest draws of SXSW is the chance for music discovery, as bands from all over the world travel to Austin each year — and this year alone, 1,400 bands will perform throughout the week.
As the 2023 iteration gets into full swing, check out nine buzzing artists appearing at SXSW, including a recent GRAMMY-winning duo, a viral rapper on a victory lap, and popular English music collective rock outfit who is starting to turn heads stateside.
Wet Leg
Performing as part of the British Music Embassy showcase, the curiously named Wet Leg is composed of Rhian Teasdale and Hester Chambers, who spin bright, buoyant pop that reflects an innocence. As a result, their knack for songwriting and performance garnered them two GRAMMYs in February for Best Alternative Music Performance for single "Chaise Longue" and Best Alternative Album for their eponymous debut (they were also nominated for Best New Artist). As if that weren't enough, their charming hilarity has helped them they've also become TikTok darlings, collecting over 13 million likes on the platform.
"We're just trying to enjoy where we are and where we're going and see what happens," Chambers told GRAMMY.com last year. "I really can't think too far ahead right now — it's a bit scary."
Sans Soucis
Recently singled out by The Hollywood Reporter as a highlight of this year's festival, Italo-Congolese artist Sans Soucis' sound is branded as a "soul-invigorating" artist. They blend a variety of disparate styles — such as Congolese Rumba, R&B and alt-pop — into a tidy and refreshing sonic package, landing somewhere in between Solange and PinkPantheress. Just listen to the effervescent melodies of the standout track "All Over this Party" for evidence of a sharp talent.
"Sometimes I do solo improvisation sessions," they recently said of their songwriting technique. "I just connect pedals to my synth and record random stuff. On another day, I'll start sampling sounds from them."
Armani White
Hot off his viral track "Billie Eilish," rapper Armani White rolls into Texas as one of the festival's more well-known featured performers. It's a victory lap that also marks a new chapter for the 26 year-old Philadelphia native who recently released the follow-up single "GOATED," an extension of what he refers to as "happy hood music."
"You see the smile on my face, you see all my jagged teeth and you have no idea what the hell I've been through," he told Notion earlier this year. "That's really what I want to portray – no matter what you go through, you still find a way to stand up and smile."
Divino Nino
Influenced by '60s-era bands including the Beach Boys and the Lovin' Spoonful, Chicago natives Divino Nino trace their roots back to Bogota, Colombia. As a result, the mix of the music of their heritage along with their various influences from the '60s manifest itself in spirited and catchy songs like "XO" and "Drive" which boast both Spanish and English lyrics.
"When I listen to a good song, my body inherits the feelings of that track," said vocalist Javier Forero to the website 15 Questions. "I just become intoxicated and get inspired to dance or make a track that reminds me of those feelings."
Steam Down
Considered a household name in the busy London music scene, the collective Steam Down makes their American debut at SXSW to demonstrate why their star is rising back home. A music collective founded by the producer Ahanse, their debut single, "Free My Skin," promptly set the internet on fire upon its release. Along with now infiltrating the American market, they're currently prepping a highly anticipated debut album.
"How can we live in a more harmonious way?" says Ahnase of his overarching goal to Sussex Jazz Magazine. "How can we create the feeling of what that can be? That inspired what Steam Down is now, which is: how do we start thinking about how music can be the tool for creating harmony between people?"
Balming Tiger
From a London music collective to a South Korean one, Balming Tiger is made up of a ragtag group of creatives (including rapper Omega Sapien and the singer/songwriter Sogumm). Their esoteric production and melodically adventurous songs may make you think of BROCKHAMPTON, but with a K-pop twist. The group heads to SXSW riding high on their biggest success to date, the popular "섹시느낌 SEXY NUKIM" which features BTS member RM and has collected 52 million streams on Spotify alone.
"We are pushing our agenda to broaden the genre of K-Pop," frontman Omega Sapien told High Snobiety last year. "The world is not ready for this part of K-Pop yet. Welcome to the dark side."
Pigs Pigs Pigs Pigs Pigs Pigs Pigs
With a name like that, you could have perhaps guessed that the group is a stoner-rock band. Hailing from Newcastle, England, the eccentric group — also known as Pigs x7 — has been steadily rising since the release of their quirky 2017 debut Feed the Rats, which began a fearless hard-rock reputation. The group rolls into Austin weeks after the release of their fourth album, Land of Sleeper.
"As a band we're constantly playing on the edge of absurdity and absolute commitment to seriousness," guitarist/producer Sam Grant recently told The Line Of Best Fit. "Somehow we're constantly trying to sit in the middle of it..."
The Lemon Twigs
Hailing from Long Island, New York, this duo made up of brothers Brian and Michael D'Addario was born out of a childhood as Broadway performers. Now in their late 20s, the pair later zeroed an artist project of their own and set to release their fourth studio album, Everything Harmony, in May.
As a result of their indie-slash-glam rock sound, the group has won praise from everyone including Iggy Pop and Elton John, the latter of whom raved of the group: "They're so out of left field in their songs. They don't have any rules and that's sometimes the way it should be."
Baseball Gregg
After California native Samuel Regan met Bologna, Italy-born Luca Lovisetto while studying abroad in Italy, the two became musical partners — and now, they're eight years and four studio albums in. The shimmering sounds of Baseball Gregg will be on display all over Austin, including a showcase presented by the Italian Trade Agency. Their music, meanwhile, has inflections of sunny California pop; take for instance "Sad Sandra" which opens with a glistening synth and is complimented by falsetto vocals that joyfully shine like the sun.