With one bold tweet, Tanner Adell's life changed.
"As one of the only Black girls in the country music scene, I hope Bey decides to sprinkle me with a dash of her magic for a collab," she wrote, minutes after Beyoncé premiered "TEXAS HOLD 'EM" and "16 CARRIAGES" during this year's Super Bowl in February.
At first, Adell was mocked for her pitch. "You're trying too hard, love," one user said. Another chimed in, "Baby, that album is finished with all the songs cleared. I don't know about this one. Maybe, open for the tour," another user remarked.
But she wasn't bothered by the chatter: "Those people said I look desperate, I'm like, 'You must not know me, b—!" Adell reveals to GRAMMY.com with a hearty laugh.
Confidence is the inner core of the Tanner Adell ethos. And her boldness paid off because shortly after when Beyoncé approached her to feature on COWBOY CARTER.
In Adell's first music release of 2024, she appeared alongside Brittney Spencer, Tiera Kennedy, and Reyna Roberts in Beyoncé's cover of "BLACKBIIRD" by The Beatles. It was a full-circle moment for Adell in more ways than one, as her father used to sing the song to her as a child. Little did she know, decades later, she would popularize the track's backstory — the plight of Black women in the American South — alongside one of her heroes.
But before Adell became one of Beyoncé's songbirds, she was also the Buckle Bunny. On the 11-track mixtape, Adell traced the provocative tales of an acrylic nail-wearing, lasso-wielding heartbreaker. But for every Black girl that listens, it's more than a country project. It's also a reminder that it's okay to be feminine and girly, just like Shania Twain, Carrie Underwood or Taylor Swift.
Among her rodeo of exciting firsts, Adell tacks another on June 8, when she makes her debut at Nashville's Nissan Stadium during CMA Fest. She'll perform on the Platform Stage at the stadium; the next day, she'll play a set at the Good Molecules Reverb Stage outside of Bridgestone Arena.
Below, hear from Adell about her most memorable firsts thus far, from having her debut daytime television performance on "The Jennifer Hudson Show" to bonding with Gayle King behind the scenes at Stagecoach Music Festival.
Seeing Her Breakthrough Single, "Buckle Bunny," Have A Second Life
I released "Buckle Bunny" on the Buckle Bunny EP in July 2023. I actually teased it on social media first. Almost nine months before that, I had gone super viral with it. It was doing incredibly well, so my plans were to release it in January or February of last year. But, I ended up signing a record deal in December of 2022. There were plans for it at that time, but the timeline kept getting pushed back. It turned into a fight to get that song back into my hands, which was what prompted me to go independent. Eventually, I was able to work with my label, shake hands, and mutually part ways.
I started this year as an independent artist with this song that everybody loves. It's become a huge part of my brand, but it's really my life story. People might think it's a dumb song that was easy to write, but I was called a "buckle bunny." As a teenager growing up between Los Angeles and Star Valley, Wyoming, I was into glam country, and "Buckle Bunny" is the pinnacle of that.
"Buckle Bunny" was my first single that charted. I felt like I finally had broken through that invisible box that Nashville put me in as a country musician. It was me saying, I'm not going to follow any rules. I'm going to be as true to myself as possible.
We, as Black women, have been fighting our whole lives. We've been fighting for space. I'm purposely trying to bring softness into the picture, allowing women who listen to my music to know that it's okay to feel that way. We don't always have to have our walls up.
"Buckle Bunny" is aggressively confident, but I think that's the door to softness. You have to be self-assured to let your walls down. My newest single, "Whiskey Blues," is my next step into that. I have another song on my social media, "Snakeskin," that people want me to release. "Buckle Bunny" is like the girl who protects those softer moments.
In a way, I look at all of this as a relationship between Tanner Adell, the artist, and Tanner, the person. For me, Tanner Adell is the buckle bunny. Then, you have Tanner, who's on the inside, writing all of these songs.
Serving A Bold Fashion Statement On Her First Major Red Carpet
Ask and ye shall receive 🤎 CMT back stage w John Shearer https://t.co/fO6lNtYVr3 pic.twitter.com/NekkeT01oz
— Tanner Adell (@tanneradell) April 10, 2024
I wore Bantu knots! I've always loved Bantu knots in all styles, the really small ones and the larger ones. There were ideas about whether I should do a certain number of them that was significant to me in some way.
I work very closely with Bill Wackermann, who was the CEO of Wilhemina Models. He does a lot of styling and has a close relationship with my manager. So, my manager was like, "You would love him!" At the time, I was trying to hone in on what myself is. What's the message I'm trying to convey through my fashion, hair, and beauty?
Bill sat down with me, and I told him I wanted Natalia Fedner to do my dress, which is that stretchy chain metal dress. Originally, I thought I would do my long blonde hair, but Bill was the one who told me, "This is your first major red carpet as an invited artist. Think about what you want your hair to say." As a Black woman, our hair tells 1,000 stories with whatever it is, and the lightbulb went off in my head.
I knew I wanted my hair to say everything I needed to say without having to say anything at all. I also knew there would be a lot of people who didn't know the significance behind it or just thought it was some extreme hairstyle.
I've looked very deeply into my heritage. It turns out I have a bit of Bantu heritage in my DNA. I thought that was so cool because I do love the knots so much.
The CMT Awards were a big thing at my school, Utah Valley University. Everyone would get together in the dorms and watch the show. It's crazy that a couple years ago, I was watching it, and I'm here now. I feel very respected and loved. People I've looked up to would come up to me, and I was like, "I'm a huge fan." And they're like, "No! I listened to you."
I got to meet Gayle King, who I absolutely love. I remember watching her from afar while she was doing "CBS Mornings." She saw me from across the room, and I kid you not, in the middle of her interview, she started walking towards me. She was like, "I just want to tell you that you're so beautiful. The Bantu knots are stunning." That was my favorite moment of the night.
I also had the chance to see Tiera Kennedy. She's so sweet. We got matching blackbird tattoos before that. Being on the red carpet for the first time, it was comforting to see a familiar face. It really reinforces that idea that I belong here.
Being A Part Of COWBOY CARTER
So, I'm adopted. I have four siblings. We're all biracial, but our adoptive parents are both white. Obviously, my dad is a white man with five Black children. My parents always wanted me to understand that I am a Black woman, and he was very educational when it came to music. He taught me about the Black female power players and the buzz in the industry. But The Beatles were his favorite. So, when I finally told them the news, my dad immediately got choked up. He told me that "Blackbird" was one of his favorite Beatles songs.
My dad isn't the best with words when it comes to expressing his emotions, especially in front of people. He's a quiet, reserved dude. So, he eventually texts me, sending me screenshots about the meaning behind "Blackbird." The reason why it was his favorite song was because he had Black girls, and he told me, "This is special. This is not a burden to carry, but it might be a bit of weight on your shoulders. Keep your head up high and walk knowing that this is why he wrote this song."
I can remember going to a recital as a kid and being so nervous, but my dad was so confident and excited about my abilities. Was that strategic? Was it quiet strength? Maybe. It feels like this song has been a part of my whole life. So, to be on it, on such a massive album, feels very divine.
The whole process was a surprise. It took a few weeks to set in. But I always knew I would work with [Beyoncé], and I always said it's a matter of "when," not if.
On the day of the Super Bowl, I saw that black-and-white picture of her, and I thought it looked a lot like a photoshoot that I took the week before. Let me make a tweet, just to put it out there. I don't know — she's magical! She has her way of knowing everything that's going on all the time.
I think that tweet has almost 10 million views. It was fun to go back to that tweet to see the people who were supporting me. And also getting to say "I told you" to the people who didn't. It kicked off a Renaissance — pun intended.
Performing At Her First Stagecoach Music Festival
thank you so much @Stagecoach and thank you to @LEVIS for making me the first artist EVER to perform at Stage Coach with a custom Levi’s fit 🥹 thankyou for executing my vision so perfectly 🩷 https://t.co/NFs26JkC2j
— Tanner Adell (@tanneradell) April 28, 2024
I have bad social anxiety, and I get nervous in front of crowds and people. So, festivals were never something that interested me, but Stagecoach was always one I felt like I could go to. And I was not disappointed.
I had the first slot of the day, which is a s—ty slot for anyone, but you have to pay your dues in country music. It's how you build your cred with these festivals, to show you're a hard worker and will perform like you're at a sold-out show in Madison Square Garden. And I did.
Mentally, I prepared for no one. I told myself it was okay if nobody came, and I'll perform like I always do. I'll figure out where the camera is and perform it for the jumbotron, so if no one comes to the pit, the people watching the livestream will have a great show.
Well, I didn't have an empty pit! People showed the f— up and out. I heard people in line thought they were going to miss it because the gates opened late. Within the first 10 minutes, the VIP pit was half-filled with people screaming and running in their sweet little cowboy boots and hats. That never happens at Stagecoach or Coachella, but it's a testament to the relationship I built within my listeners. It was eye-opening for me. I don't think I'm ever going to play to a dead crowd again.
Before, Levi's reached out and said I was the first artist they wanted to collaborate with for Stagecoach. So, they custom-made my outfit. I told them I have these ribbons, inspired by my mom, who was a rodeo queen. I also told them if they can't incorporate them, I probably won't do it. But they loved it! And it was special because it came back to my mom. She was a winner, so when I wear the ribbons, I'm also a winner.
My mom has competed in over 1,000 competitions and probably places in half of those. In Wyoming, we had a big wall, covered in those IQHA (International Quarter Horse Association) ribbons. She gave me a strong sense of competition.
Making Her Debut On Daytime TV
I have overcome very serious, debilitating stage fright. I don't get nervous anymore, and performing live is my favorite thing. But I was not prepared for what a television show taping looks like.
We had a soundcheck, and there were a bunch of suits in groups of threes and fours standing everywhere. There were all these cameras and lights. Then, I start realizing I'm about to meet J. Hud, who I made little custom Crocs for. It was a dream come true.
I know a lot about her story. We have very different upbringings, but we're similar in the sense of trying to stand on ground that isn't steady. I see her as someone who is a great example. She's reached so many different avenues. For me to be able to sit down with an EGOT winner is a great honor.
I kind of like to keep my manifestations as quiet as possible. I don't tell anybody anything, but an EGOT is something I wouldn't mind having, you know?
I look at her as a woman who exceeded greatness. So, it was just amazing — and for my first television debut. I felt like this is right for me.
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