Blondes might have more fun, but Tori Kelly can tell you brunettes keep it real.
Almost one year ago, Kelly posted an Instagram video debuting a new brown 'do. For most pop stars, hair is a playground to define the different chapters of their lives. But if you know Kelly, her curly golden mane was a hallmark of her image for over a decade, and with reports of a record label switch, a seemingly dramatic change was on the horizon.
The next few months saw Kelly head-to-toe in shiny cybercore ensembles and Buff sunglasses until she released a cryptic teaser for her new music. She sat down next to a vintage television, watching the highlights of her career pass by — from her viral 2012 cover of Michael Jackson's "P.Y.T" to her acceptance speech for Best Gospel Song at the 2019 GRAMMY Awards. The screen went static, officially commencing a new era.
On March 17, Kelly dropped "missin' u," a 2000s R&B-inspired single with a fast-paced 808 drum beat and a sample of Craig David's "Fill Me In." The song's accompanying music video solidified Y2K as the aesthetic of the hour, as a starry-eyed Kelly daydreams about dancing in crimson leather and silver bodysuits, like a modern-day Britney Spears.
At the beginning of her journey, Kelly created her music from the ground up, writing every lyric, producing every note, and singing every vocal stem. "I had to prove to myself and everyone else that I could do it," she reminisces. But with tori, Kelly lowered the shield to be candid with her process. Ultimately, it became an exploration of what it meant to be "authentically Tori" in her thirties, and a rekindling with the childhood version of herself that started it all.
Between tour rehearsals and preparation for the release of her deluxe EP, Tori Kelly sat down with GRAMMY.com to discuss her potpourri of sounds since her debut, what it means to return to the stage in a post-pandemic society, and how dyeing her hair back to its natural color tied tori together.
Sonically, you have been flexible throughout your career. You started with acoustic pop, then gospel. Now, with tori, you fully step into the realm of pure R&B. What was the genesis of this shift?
Sometimes, I feel like I'm all over the place genre-wise. A lot of my career has been like, "Oh, I hope people come along with me for this right now." But at the same time, when I listen back, I see a through line: my voice. That has always been what connects my music and these different styles I love and are authentic to me. The way I sing and what I bring to a song is the grounds for everything.
It's interesting to look back at the previous chapters of myself and see where I am now. All of those past versions have culminated into who I am today.
Self-titled projects are often considered a declaration of who you are and what you stand for. What does tori say about you that might not have been evident from your other releases?
Naming this project, I went back and forth with titles. It's an EP — there's definitely more to come, so it was like, "What should I call it?" I tried different lyrics, but nothing was hitting. I kept coming back to the idea of making it self-titled because the music really does feel like me.
The biggest thing at this moment, as I'm getting older, is stepping deeper into myself. I want to show versions of myself that have always been there but I haven't been able to express yet.
You dyed your hair brown. There's something symbolic about returning to your natural color on a self-titled project. It feels like a rebirth. How did that play out during the development of tori?
I was blonde for 10 years. I actually stayed blonde throughout the making of this EP, but I slowly kept putting more lowlights and highlights into my hair. Subconsciously, I always knew I wasn't loving it for whatever reason.
I didn't know exactly what it was at the time, but the music felt different. Aesthetically, I wanted it to be different, too — that's when I started exploring new looks. Right before my 30th birthday, I was like, "You know what? This is it. I just need to do it." It was the cherry on top of the other things I was expressing and the confidence I was feeling.
What initially prompted the blonde at the start of your career?
I started playing with the idea when I was 16 by putting streaks into my hair. When I graduated high school, I wanted to do something crazy, so I went full blonde. It was a big deal because that was around the same time I had my first viral video, which was a cover of Frank Ocean's "Thinkin' 'Bout You."
The first time I bleached it, it fried my hair, so I went back to brunette, but I was becoming recognizable as a blonde. As I'm trying to get my music out there, I'm thinking about what kind of things will connect. I went blonde again, but I still felt like myself because I had the big curls. That time, I did it the right way. It was healthy. [Laughs.]
When I returned to brown hair again, I didn't expect it to be a huge thing. It went completely over my head that people only knew me as a blonde.
The brunette hair puts me more in touch with my childhood self. I look at photos of me as a kid, and I look even more like her now. I have always tried to stay true to myself, but I feel more like myself than ever. A part of that is going back to my roots, physically and musically.
You said that the lead single, "missin' u," was a Y2K-inspired track. What were some of the projects of that decade that left an impact on you and inspired the creation of this EP?
Aaliyah, Missy Elliott, TLC, Destiny's Child. Maybe even *NSYNC. I was a true Y2K kid.
When it came to making the music from tori, there were so many songs that I was reminded of, even if I didn't grow up listening to it religiously — like Craig David, for example. Jon Bellion and I were really inspired by him, especially on "missin' u" and "cut," which have that fast, drum-and-bass UK garage sound.
Do you remember the moment when you decided "missin' u" would be the lead single from tori?
It was definitely a process. It actually wasn't the first choice. Everyone had a different favorite, which was cool for me to experience. In the past, there was usually an obvious single. This time, no one knew what the single should be, and that tells me we did a great job at creating music that feels really good.
It was the head of my label who was like, "Wait? Why aren't we going with 'missin' u'? It feels so big." I began envisioning the music video concepts and the styles and references I could incorporate into it, and it started to make sense. It was the perfect song to push the Y2K theme, so we ran with it.
I can hear those Y2K references on "missin' u." Maybe it's the guitar.
Oh, yeah. It's a combination. We were very intentional. It's very "Say My Name" and Darkchild in the verses and bridge. When the chorus hits, that's when you hear the influence of Craig David's UK sound, but that was also 2000s R&B. It's a hybrid of all those genres that makes it sound fresh and new.
You collaborated with Ayra Starr, who is 21, and Jon Bellion, who is closer to your age. Was there a dichotomy between working with someone from an entirely different generation and someone who is similar to you in age?
Working with Jon has been amazing because we're similar. We grew up with the same music and can pull from those inspirations.
It made sense to throw one of those younger, up-and-coming artists into the mix, like Ayra Starr. Whether through fashion or music, Y2K is coming back. Ayra walked into the studio, decked out in Y2K, and I had the realization that we were in the same world, meeting in the middle.
"Unbelievable," the song with Ayra Starr, marks the first Afrobeats track in your discography. How does your approach to a new genre differ from something that might be more typical of the Tori Kelly sound, like "alive if i die?"
I'm stretching myself into these genres I love. I've been obsessed with Afrobeats for the last few years. Fireboy and also Ayra. Jon had the idea for "unbelievable," and I thought it would be awesome to have an actual Afrobeats singer featured on the track. Ayra took it to the next level.
For me, it's all about having fun and experimenting — making it sound true to my artistry.
The Take Control Tour will be your first tour in four years and the first one post-pandemic. How has that preparation shifted with our new reality?
I'm looking forward to this tour like crazy. I said that so monotone, but it's because I can't even find the right words to express how excited I am. I feel like a shaken soda can, about to explode, because I've been waiting so long.
I was four shows into what was going to be my first world tour in March 2020. It felt like it got yanked away for me, for lack of a better term. Health and safety were obviously the most important, but it was a bummer to cancel those shows.
The tour before that was all acoustic. It's such a contrast to Take Control because I'm going with a band. It's a way more energetic show.
Touring is my favorite part about doing what I do. I love being in the studio, but performing live is the heart of what I do. That's what little Tori wanted to do: go on stage and sing her head off, and I haven't been able to tap into that for a really long time. I'm going to be very emotional.
You posted a clip of you practicing "Nobody Love" on Instagram. How has your relationship changed with those older hits?
During rehearsals, we were playing those throwbacks. I've done so much in my career with so many styles like we've been talking about — but it's cool to play those older songs and go right into the new music. If anything, I feel like the songs from tori have been a big sister to those older songs, like "Nobody Love" and "Should've Been Us."
We're going to put a new spin on it so they feel fresh again, but I'll always love performing those older songs.
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