Jesús Roberto Laija García, better known as Tito Double P, is one of the most promising figures in the new generation of Mexican music singer/songwriters. In just three years, this Nayarit native has become more than simply Peso Pluma’s cousin, establishing himself as an artistic powerhouse in a genre that’s conquering audiences globally.
"At first, it was always ‘Peso Pluma’s cousin’ or ‘That guy writes for Peso,’" the artist told Billboard in June of his persona. Today, Tito Double P’s meteoric rise has earned him significant recognition, including a nomination for the 2025 American Music Awards as Favorite Male Artist and another for Best New Artist at the iHeartRadio Music Awards.
The roots of this transformation go back to his high school years, when a guitar served as the perfect escape from boredom. Through those strings, his first songs emerged — mainly corridos, a genre he was exposed to through artists like singer/songwriter Chalino Sánchez, Los Canelos de Durango, and Los De La Sierra de Panuco.
Learn more: 6 Regional Mexican Music Acts Redefining The Genre
It wasn't until the pandemic that Peso Pluma discovered his cousin's talent and commissioned a couple of tracks from him. What followed was a career that made Laija one of the most sought-after songwriters in musica Mexicana, along with a new singer persona. Discover how Tito Double P broke genre and geographical borders to achieve global recognition as a corridos tumbados rising star in less than five years.
Family Business: The Composer Behind Peso Pluma
The partnership between cousins began in 2021, just as Peso Pluma was developing his project and moved to Culiacán, Sinaloa, for that purpose. Tito Double P was living in that city, and a meeting between the cousins proved decisive for both artists’ futures.
"I already knew he wrote songs. One day I told him: ‘Hey, man, we should sit down one day and see what comes out, see what we can write together,’ and he said ‘I have several songs I want to show you,’" Peso Pluma said during a panel at Billboard Latin Music Week in 2024.
One of those tracks was "El Belicón," a song written by Tito Double P that marked Peso’s breakthrough in the Mexican market. Although it wasn’t the first track Tito wrote in his blossoming career, it was the first one he presented to an artist for professional recording.
"I had never given songs to anyone else but him," Tito Double P told producer and entrepreneur Pepe Garza in an interview on his show, "Pepe’s Office."
The Golden Pen: His First Global Hits
"El Belicón," featuring Raul Vega, became one of Peso Pluma’s emblematic songs and marked his entry into the international market. The hit earned Peso his first Billboard chart entry, debuting in the Top 50 of Hot Latin Songs in April 2022.
Its impact was so significant that it received eight platinum certifications from the Recording Industry Association of America (RIAA). This response led Peso Pluma to speak with his manager, George Prajín, about officially incorporating Tito Double P into the project.
"I told George: ‘Hey, my cousin is here too and I'd like him to form his own project as well.’ They started calling us La Doble P because there were two of us, because we were cousins, we went everywhere together," Peso Pluma told Billboard.
The origin of his stage name was very natural. Everyone called Laija "Tito," and after joining Peso Pluma's project, choosing "Double P" as his stage surname was the most obvious option.
After "El Belicón," Tito offered Peso Pluma the other four songs in his repertoire: "Siempre Pendientes," "El Gavilán," "AMG," and "PRC."
The success was overwhelming: these songs led Peso Pluma to collaborate with major genre figures, including Luis R. Conriquez, Tony Aguirre, Natanael Cano, and Gabito Ballesteros. Globally, these five songs have surpassed 2.7 billion streams on Spotify alone.
Social Media: An Ally In His Artistic Debut
After a hit-filled 2022 that brought Peso Pluma to the pinnacle of global music, Tito Double P began feeling the need to explore a facet beyond songwriting.
"I always had this nagging feeling like: ‘Hey, I want to release a song,’" Tito told Billboard. Luckily, that restlessness was supported by Peso Pluma, who gave Tito his blessing and the push he needed for this new phase.
June 2023 marked his artistic debut with "Dembow Bélico" alongside Luis R. Conriquez and Joel De la P. The track was a success even before its official release, going viral on TikTok completely by accident.
"We were in the studio just messing around after recording another song," Tito recalled in La Mole’s interview. "The studio engineer played a beat, and I said I could write to that. We made it that same night just for fun. Next thing I knew, it was all over TikTok." The leaked track forced him into the spotlight earlier than planned, but it proved to be the perfect launching pad.
Following "Dembow Bélico" came two powerful features with Peso Pluma on the album GÉNESIS, "GAVILÁN II" and "LA PEOPLE," both hits that established his name as one of the genre’s new powerhouses.
Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS'
What has followed has been a meteoric rise. In 2024, Tito Doble P released his first album, INCÓMODO, a 21-track effort featuring stars like Grupo Frontera, Gabito Ballesteros, Luis R. Conriquez, Netón Vega, Eslabón Armado and, of course, Peso Pluma.
The production topped Apple Music’s U.S. Latin Albums chart and four songs placed in Mexico’s Top 10 on the same platform. The production debuted at No. 20 on the Billboard 200 chart, No. 2 on Top Latin Albums, crowning itself at the chart’s summit a month and a half later and holding the lead for nine non-consecutive weeks.
A Gifted, And Instinctive, Lyricist
Tito Double P’s pen seems to have the Midas touch… every song he writes turns into a global hit. His technique is all about instinct.
"I grab the guitar, make the melody, leave the structure, and then add lyrics," he explained to Pepe Garza. During travels, he fills in lyrics on airplanes, always recording ideas on his phone to ensure nothing is forgotten. His rapid-fire delivery style, which he describes as adding "trabalenguas [tongue twisters] to the songs," creates the distinctive flow that has become his signature.
His innate ability to explore and write lyrics for diverse genres opens the doors to the melodic richness of Latin music.
"You put on a track and I make music. Why? Because what I do is make music. Whatever you put on, I can work over it, even if I don’t know what they’re doing, whether it’s techno, whether it’s dembow, whether it’s trap — I don't really know what it is, but I do it. Why? Because I like it and because I enjoy it," Double P told Billboard.
Tito Double P, The Agribusiness Grad
Although music always interested him, Tito Double P didn't envision a career in the industry. Before exploring his artistic side, he followed a more conventional path. In an interview with La Mole, the singer/songwriter revealed that he has a degree in agribusiness administration, although it's a career he has never practiced.
The artist explains that after graduating and taking a brief sabbatical, he submitted job applications to agribusinesses in Culiacán, "seed companies, imports, exports," he revealed in the La Mole interview. However, the arrival of the pandemic and the subsequent halt in employment led him to explore other passions. "Locked up, nothing to do. That's when I started getting into music."