The peak of Latin folk singer Gina Chavez's creativity traces back to the beginning of her career — before there was any pressure from big-time executives.
"The 'ignorance is bliss' kind of vibe allowed me to do what I felt called to do," Chavez reveals in this episode of Behind the Board. "At this point in my career, I'm trying to get back to that space. I realize what a blessing that was to be in a moment where I was just like, 'Let's do this. Who cares?'"
These days, Chavez's creative process begins with the rhythm or a "vibe," which she explains could be a chord progression or beat. Through this method, she created her 2020 effort, La Que Manda, which checked off a few of Chavez's goals: release a full-length project in Spanish, and qualify for the GRAMMYs and Latin GRAMMYs — all while building a community with her music.
Chavez received a Best Pop/Rock Album nomination at the 2020 Latin GRAMMYs, where she reconnected with peers she's met throughout her career — with whom she remains in touch with today. "We're constantly reaching out about new music," she says. "It's a beautiful community, which to me is what the Recording Academy is all about."
Over the years, Chavez has realized that having the courage to put music out in the world is the most beautiful part, regardless of the success. "If you're a creator and put yourself out there, that's great. That's the kind of greatness we need," she proclaims. "You never know who you're going to connect with. We all need someone to shine, so we can know that we, too, are bright."
Press play on the video above to learn more about Gina Chavez's relationship with music, and check back to GRAMMY.com for more new episodes of Behind the Board.