For a dozen years now, Imagine Dragons have delivered melodic anthems that have resonated with audiences from Idaho to Italy. Whether you call the band’s sound arena rock, power pop or formulaic does not matter. What does is the effect these soundscapes have on the masses, album after album.
The Las Vegas trio of Dan Reynolds, Ben McKee and Wayne Sermon may divide critics and peers, but there is no denying they are master craftsmen of earworms. The GRAMMY-winning group has served hit after Billboard-topping hit, racking up sales of 74 million album equivalents, 65 million digital songs and over 160 billion streams.
Frontman and chief lyricist Reynolds despises labels and says conversations about genre are "trite." And, anyway, the songwriter does not make music with fans or critics in mind. Instead, it’s about what he's feeling at any given moment and whether the melody moves him.
"I love things that are melodic," Reynolds tells GRAMMY.com. "I was a classical pianist for 10 years from six to 16 — playing Chopin, Beethoven and Bach — and their songs feature pleasing melodies and intervals. My brain was formed in that classical piano training and that’s still where I write melodies from."
On their sixth studio album, Loom, Imagine Dragons continue the upward trajectory that started with their GRAMMY-winning debut Night Visions. Loom features nine new songs marked by big choruses, pleasing melodies and lyrics that concurrently make you cringe at the clichés and sing along.
Following a period of heavy loss for Reynolds when his grief hung like an invisible cobweb clouding his thoughts — and that Mercury - Acts 1 & 2 chronicled in song— Imagine Dragons went their separate ways. A break was needed and family time called before any thoughts were given to what loomed next.
Learn more: Inside Imagine Dragons' Biggest Hits: Dan Reynolds Details How "Believer," "Radioactive" & More Came To Be
Loom is definitely a more joyful record, but buried beneath these sanguine melodies there is still some sadness. In between recording the last album and this one, Reynolds went through a divorce — a life change that is explored in songs like "Don’t Forget Me" and "Fire in These Hills."
For Reynolds, playing live to sold-out arenas and seeing thousands of strangers singing — just like writing songs — is therapeutic. Sporting a plain white t-shirt, with a rack of guitars behind him, the singer-songwriter discussed navigating change, catharsis, the inspirations behind Loom, and why he makes music today is no different than what led him to penning his first-ever song.
"I’m in therapy every week and I have been since I was young," says Reynolds, adding that he started writing music at age 12 to handle emotional distress. "I didn’t know how to say what I was feeling and it wasn’t working by just writing it in a journal. Something about singing those words and putting it over a sonic soundscape felt cathartic. This record was no different and it felt really good."
Ahead of Loom’s release on June 28, GRAMMY.com chatted with Reynolds via Zoom about the inspirsations behind what he considers the band’s most colorful record. The 36-year-old melody maker appeared affable, admitted to currently being sober, and that he was excited to hit the road again with his bandmates for a 30-plus date North American tour that begins at the end of July.
A Sense Of Foreboding, Good And Bad
Multiple members of Imagine Dragons threw out names for their new record, Reynolds notes. "'Loom' just came to me out of nowhere during the filming of our first video. I was like, 'Guys, what do you think?' Within minutes they all loved it."
Reynolds likes the ideas and connotations that come with such a simple word: that something is coming. "The word feels ominous, but it can also be positive," he explains. "This record really dives into change as a lot of change was happening in my life when I wrote these songs."
Beyond those looming feelings, good and bad, Reynolds says he also loved "loom" as a noun. "It’s a very colorful record and a loom brings to mind the intertwining of different colors."
Mattman & Robin
After working with Rick Rubin and having several "cooks in the kitchen" on the last record, Swedish duo Mattman and Robin (Mattias Per Larsson and Robin Lennart Fredriksson) were the sole studio chefs spearheading this production. The difference is reflected in Loom's finished sound.
"This record is solely Mattman & Robin and because of that it’s our most cohesive, concise and pointed record," Reynolds says. "For our own sanity, this time we wanted to make a record that told a very specific story and that sounded like a specific color. I believe we accomplished that better than ever before because we worked with only one producer."
Starting From Square One
The creation of the Imagine Dragons’ sixth album also differed from all their previous projects when it came to the artistic approach and the song-selection process. "For every other record, I arrived at the studio with 150 or more demos that I had put down over a two-year period," Reynolds recalls, adding that the group brought in about 200 demos, selected 70, and recorded 50 during their sessions with Rick Rubin.
While Reynolds had about 150 demos this time around, Mattman and Robin suggested that they "wipe the slate clean, throw out all these demos, and start from square one." Reynolds loved the idea, "because I love to write and I’m always writing."
He wrote about 30 new songs in the studio over four to six months, and then narrowed those down. "It was all very collaborative."
Feeling Colors
Reflecting about the completed record, Reynolds admits that Loom feels like the most up-tempo, concise body of work Imagine Dragons’ has ever done; it’s also the most colorful.
"That’s the reason we chose the sunset/sunrise artwork for the cover because the image can be perceived either way," Reynolds explains. "The record feels like the beginning of things and also the death of things … It's all about change. There are definitely more bright songs than any other record we’ve done, but there are also moments of reflection and heartache."
Reynolds is not one to keep a diary or write notes on his phone. Music is his journal.
"I’ve never been a person to write down an idea and then work on that idea," the songwriter explains. "I always write the same way: I sit down at a piano, with a guitar or at a computer with no theme in mind and create a soundscape that is an honest output of whatever I’m feeling. I then write lyrics and melody to that feeling. It’s been that same way since I was 12 and started writing songs … What I’m feeling in the moment is usually what it’s going to be."
The Beauty & Safety Of Metaphor
Ever since Reynolds started processing his emotions through music and penned his first song as a pre-teen, he hid behind metaphors — afraid to speak his truth. During these formative years, this truth-telling usually centered on his religious beliefs. Reynolds was raised, along with his nine siblings, as a follower of the Church of Jesus Christ of Latter-day Saints. Reynolds admits that he relied too heavily on figures of speech as a writer, especially when it came to describing his relationship with Mormonism.
Today, the artist no longer hides behind his words. "When I started writing, I was fearful of the people I love understanding what I was saying," Reynolds explains. "I was not thinking back then about the common listener; the only ones who heard my music, from the time I was 12 to 14, were my parents and I sure as hell did not want my mom to hear a song and think, ‘Are you doubting Joseph Smith!’"
Reynolds leaned into metaphor. "so my mom would not know what I was talking about" — and that trajectory continued into his writing style on the first few Imagine Dragons records.
"When I listen to Night Visions, it’s very metaphorical," Reynolds reflects. "'Radioactive' is a song about depression; yet, most people hear it and think it’s a song about the apocalypse!"
However, some of Reynolds’ favorite songwriters — Paul Simon, Billy Joel, Bob Dylan and Cat Stevens — are not overly metaphorical. Working with Rick Rubin on the previous Imagine Dragons double record really helped the songwriter reduce his reliance on imagery and be more authentic. "Rick was always telling me to peel back a little bit, become more vulnerable and stop being such a scaredy-cat," he says.
Metaphors and deeper meanings aside, Reynolds stresses that while he tries to add some lyricism to his words. What matters most, he notes, is that he sings his truth and it’s believable.
Ch-Ch-Ch-Changes
Change is a constant in life and that theme weaves throughout Loom. Like French writer Jean-Baptiste Alphonse Karr wrote in 1894, "plus ça change, plus c’est la même chose." This aphorism, loosely translated, means the more things change, the more they stay the same.
"There are some things in my life that never change and I’ve accepted that," Reynolds says. "One of them is that mental health has always been a bit of a struggle for me, but music helps a lot. At the same time, other things do change. I’m 36 now and I’m not the same person I was when we put out our first record and I was 22."
The throughline in Imagine Dragons' sound is "the human experience told from a self-reflective narrative view," Reynolds continues, adding that Loom felt cathartic.
False Empowerment
Loom’s first single, "Eyes Closed," arrived May 3. The genre-bending song fuses rap, rock and pop, to create another Imagine Dragons anthem.
"'Eyes Closed' is about something that looks perfect and idyllic and then you tap it and it falls into a million pieces," Reynolds explains. "The idea behind that song is that I could do this with my eyes closed, it’s so easy, but the reality is I was not really loving myself or feeling any of those things I was writing about."
It's a theme Reynolds revisits often. "I write a lot of songs because I’m in a bad place and I’m trying to bring about a false sense of confidence, security and empowerment," he says. "I meet people and they say, ‘I work out to this song every morning and it gets my day going,’ and I reply, ‘I’m glad because I really wasn’t going that day!’"
Their International Fanbase
Loom closes with a reprise of "Eyes Closed" featuring Colombian reggaeton maestro J. Balvin. Imagine Dragons are no strangers to collabs. In the past, the band have recorded features with the likes of Kendrick Lamar, Lil Wayne and Wiz Khalifa, but as Reynolds explains, they are always selective in choosing these collaborations. "We don’t collaborate a lot because personally I hate it when the artists I love collaborate too much. I’m like, I want to listen to you … I was waiting for a record from you.
"'Eyes Closed' really felt like the second verse could go in a different direction," Reynolds notes. "I had been listening to something from J. Balvin and I said to the band, ‘This could be cool and interesting, why don’t we try it?’ I’m really happy with how it turned out."
Reynolds adds that Imagine Dragons has become more of an international group that's bigger outside of its home nation. Touring globally has been a boon for the band: "We’ve enjoyed seeing and experiencing different cultures and witnessing how music bypasses all cultures," Reynolds says. "We go places where English is not the first language and people still seem to understand everything we are saying because they just feel it."
Reynold's Faith
As Reynolds’s conversation with GRAMMY.com comes to a close, the songwriter is asked about the inspiration behind the sixth song on Loom: "God’s Don’t Pray."
"It wouldn’t be an Imagine Dragons record without me alluding to my faith," he says. "I’m not a religious person anymore, but as anyone who grows up in religion knows — especially when the rest of your family still follows that faith — it’s still such a prevalent part of your life that it is impossible to write a record without delving into religiosity and the lack thereof."