With his latest single, "Down," R&B newcomer La'Ron Hines narrates the passionate ingredients of a budding relationship: sizzling chemistry, steamy infatuation, and intense charm. More than anything, Hines sees everything through rose-colored glasses and a surefire confidence that they can conquer the world together.
"I can probably put you in the groove/ Want to get to know you real smooth/ Movin' to the beat/ We can shut it down," Hines sings in the track's chorus. "I'm feeling kind of thirsty for some more, yeah/ The grass is always green with you/ Let's keep it sweet and simple, let's go."
In this episode of Press Play, Hines delivers an infectious performance of "Down." He keeps it simple, performing the song over a wavy electric guitar.
Hines began a music career after propelling to fame on TikTok (particularly with his daycare trivia videos), which landed him a spot on Forbes' Top Creators of 2022. "Down" is the third single in his growing catalog as a singer, and follows the release of his December offering, "Web of Lies."
Watch the video above to see La'Ron Hines get "Down" in this exclusive performance of his charismatic new single, and check back to GRAMMY.com for more episodes of Press Play.