Hundreds of music professionals gathered Jan. 27 for the Los Angeles Chapter of the Recording Academy’s annual nominee celebration, held at NeueHouse Hollywood. Hailed by Academy CEO Harvey Mason Jr. as the "unofficial kickoff to GRAMMY Week," the event featured performances by three of this year’s nominees from the chapter: Gaby Moreno, Robert Glasper, and Jordin Sparks.
Chapter Board Vice President Lynne Earls said that the unofficial theme for both the board and the chapter this year is "belonging," and those vibes certainly trickled down to the nominee celebration. People from every part of the recording industry came together to enjoy brunch, have some drinks, and mix and mingle.
Groups of attendees called out friendly greetings to each other, catching up over mimosas and waffles, and attendees exchanged hugs while clad in everything from cocktail dresses to platform combat boots. Not unlike at the actual GRAMMY Awards, fashion was truly on parade at the nominee celebration. Attendees rocked fully bedazzled suits, bespoke leather jackets, and plush safari print hoodies; at least one crystal-covered clutch resembling an old school cassette was spotted.
@grammys City of Angels showing up & showing out, as usual 😎🙌🏽 The Los Angeles Chapter Nominee Celebration was a party to remember! ‼️Don’t miss the 2024 #GRAMMYs on Feb. 4th on @CBS.
While many attendees at the event undoubtedly hope to take home a golden gramophone on Feb. 4, Mason took pains to remind the room that being nominated for the award is just as life-changing. "Being a GRAMMY nominee… that goes with you for your entire life and your entire career. On your bio, it's always going to say ‘GRAMMY nominee,’ and hopefully it's going to say ‘GRAMMY winner.’"
In his remarks, Recording Academy President Panos Panay agreed with Mason but made a special effort to remind attendees that being a member of the GRAMMY family is more than just attending an awards show once a year.
"We're known for the GRAMMYs, which are the big graduation ceremony … but what's important to know is that the Academy works 365 days a year," he said. "We're here to advocate for the creative class." He encouraged non-member attendees to join the Academy, saying "We really would love to have you become a member of this incredible group of professionals."
Qiana Conley Akinro, the Senior Executive Director of the Recording Academy Los Angeles Chapter, also encouraged attendees to stop into the D.R.E.A.M. Lounge on the second floor of NeueHouse, which had been set up in partnership with Pacific Bridge Arts, Paper Magazine, and Netflix and featured a gifting suite full of Hallmark Mahogany items and a bloom bar by Postal Petals. Several panels were held in the space, which was given the D.R.E.A.M. acronym from the phrase "Diversity Reimagined Engaging All Musicians." Earls talked about her work with Women In The Mix and Academy Proud, while Academy Governor Kev Nish hosted a panel talking about the Gold Music Alliance, which aims to boost the impact of Pan-Asian people within both the GRAMMY organization and the recording industry.
After the panels, various nominees stopped by the D.R.E.A.M. video studio to give testimonials about how they found out they’d been honored. Best Jazz Arrangement, Instrument and Vocals nominee Maria Mendes relayed the importance of being the first Portuguese person nominated for a GRAMMY in the category, as well as her pride in repping her country’s music. Mendes even shouted out the jewelry and fashion designers behind her upcoming GRAMMY ceremony look, both of which are from Mendes’ home country.
Colombian singer and Best Latin Pop Album nominee AleMor said she’s proud to represent her home country and independent artists. "I'm honored that I get to be here, and I am grateful that I'm alive at the same time as all of the people that are alive now," she told onlookers. "I think music is like invisible medicine, you know, like you listen to a song and it might make you feel good and you have no idea why. We are little magicians in the world, We get to change people's moods, and we get to change the way people see life."
2024 GRAMMY Nominations: See The Full Nominees List
The Los Angeles Chapter Nominee Celebration was made possible by generous support from Premier Sponsor Netflix, Co-Presenting Sponsors Pacific Bridges Arts, Paper Magazine, Official Sponsors SESAC Latin and NeueHouse Hollywood, and Gifting Sponsors Hallmark Mahogany, HYPNO, Fox Dog Productions, the Canadian Consulate, and VYDIA.