The last two months have been monumental for Shaboozey. On March 29, Beyoncé fans around the world embraced his two guest collaborations on her COWBOY CARTER album, "SPAGHETTII" and "SWEET HONEY BUCKIIN'" — and they were instantly interested in what else the Nigerian-American singer had to offer. According to his label, EMPIRE, Spotify listens of Shaboozey's music (including his first two albums, 2018's Lady Wrangler and 2022's Cowboys Live Forever, Outlaws Never Die) rose by 1000 percent after COWBOY CARTER dropped.
Six weeks later, his growing fandom sent his breakthrough single, "A Bar Song (Tipsy)," to No. 1 on Billboard's Hot Country chart — ironically, dethroning Queen Bey's "Texas Hold 'Em" in the process. The song instantly proved to have crossover appeal, also peaking at No. 3 on the all-genre Billboard Hot 100 chart, along with reaching the top spot on pop charts in Australia, Canada, Norway, and Sweden.
With his third album, Where I've Been, Isn't Where I'm Going, the man born Collins Chibueze is eager for audiences new and old to get a deeper look into his ever-evolving artistry, which he's been honing for more than a decade. He leans into country and the soundtrack of the open road on "Highway" and "Vegas," while also tapping into his talent as an MC on "Drink Don't Need No Mix" with Texas rapper BigXthaPlug. He displays a softer side, too, with tracks like "My Fault," an apologetic and pleading country ballad performed with Noah Cyrus, and "Steal Her From Me," which finds Shaboozey smoldering with his own Southern slow jam.
Shaboozey's massive global recognition may be fresh, but he's here to remind listeners that he's not a new artist. In a candid interview with GRAMMY.com, the singer discusses how he's put in a decade of hard work in order to appear to be an overnight success.
You've topped the country charts as well as pop charts around the world. Do you think we are witnessing a more welcoming era in country music right now?
I think it's definitely a lot more welcoming. All these genres of music now, just because of the internet age and the access to information — like, now I can go watch Tubi, which has thousands of Western movies, and then Spotify, I can jump from listening to a Townes Van Zandt album or a Leonard Cohen album, and then I can go play Future, you know what I mean?
And then I can jump from them, and go listen to The Marías, who are friends of mine. I can listen to some indie rock music, and then I can listen to some Fred again.. or something like that. So having all that at your fingertips, I think, it's allowed for some interesting combinations in all genres of music.\
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I think we're the generation of paint splatter! I do think it is very welcoming. As artists we are able to connect. We can have our own micro communities. There's not just one way to connect with people now, there are so many other ways. It's different out there now, it's really different.
You're releasing your second album with EMPIRE — how has the company helped you to develop?
EMPIRE has been super awesome. I was signed to Republic for a while, for a year or two, and I saw some article where it talked about Universal partnering with EMPIRE to handle some distribution stuff. I remember talking to my manager at the time, and being like, "We should go there!"
Major labels can get pretty cluttered. Sometimes they just don't have the bandwidth to develop acts that aren't going to take off in a couple weeks or a month or a quarter. They have these quarterlies they have to meet.
So for an artist like me, who is — a lot of people like to describe me as disruptive. It's weird to describe yourself as that. I'm just being me, and people are like, "That's disruptive." But for someone like me, who's like that, it's very important for me to be innovative and push things, and change the way people consume.
I never came in the game wanting to be stereotypical, or just your usual artist. I came in just trying to be like, Man, I love art. I love being creative and that's what I am. Sometimes that's hard to package to everyone. It's like, what is it? For major labels, sometimes, they love to be like, this is pop, this is country, this is just that.
And so for EMPIRE to bring me into what they had going on, and to stick with me within these three or four years I've been with them, knowing that there has been a lot of ups and downs. There've been a lot of [times] that we thought were going to do something that [we] didn't. Because it's a process with artistry, it doesn't happen overnight. They say it takes 10 years to have an overnight success, and it's true.
Your new album flows so well. Was it written to be taken in as one complete piece?
I'm a lover of a concept album. I love film, I love stories, I love payoffs. I love the hero's journey, they call it.
There is a way to tell a story in a three-act structure. And within those structures you have your rising action, you have your hero's call to action. They lead the world, you have your climax, and then you have, was the hero changed? Did they get the thing they were looking for at the end of it?
I'm a huge fan of film, huge on concepts, world building. I want something to feel immersive, so arrangement is big to me.
But before, I used to be super picky about [ensuring that] everything needs to connect, and I had to learn to let that go and just know that that's a part of me as an artist. As I create, I'm telling these stories naturally, so I stopped being too hard on myself about things needing to connect because that would cripple me at certain points. But now, again, I'm just learning how to let it go, and let it come naturally. It's cool to see that people are still saying with this project that there's still a concept there. And I'm like, oh, there is still a concept there. There is still a story.
My last project [Cowboys Live Forever, Outlaws Never Die] was super inspired by western films. Old western films, like, spaghetti westerns, and the whole nature of outlaw, just like period piece western culture. So I was huge on everything needing to feel like it was period. It needed to feel like this 1800s western, and this Black outlaw and his gang.
Obviously, I wanted the [visual] content to reflect that. And then you're realizing… Wait, every video shoot I'm having to rent western wardrobe and chaps? It's a lot to do all the time, you know? It was a commitment… and I don't wear that everyday, so it wasn't really 100 percent being authentically myself in that moment. It was like, I'm creating a character and this character is separate from me.
That's hard to do all the time. Especially when it's a period piece in the 1800s and you're in 2024. So at some point I was like, hey, I want this project to be more like, I can put something on in my closet and go shoot some content, versus having to find a western town, or a world or environment that fits the 1800s.
Do you think that Beyoncé was inspired by that album?
I definitely think so. I think that's what was cool about her project, and her entry into country. I saw a lot of similarities between the things that inspired us.
What I love about country is, I really love the old stuff that really does play into the old West, the Wild West — and I saw that Beyoncé, she would talk about little things like that, too. Like the outlaws, hangmen and six shooters, and stuff like that. So you can see that she's really inspired by that stuff as well. I was told by her team that she would definitely watch a lot of old Western films through the process of doing her project.
How has the Beyhive treated you since you appeared on COWBOY CARTER?
I love that community. Seriously, that community, they've been extremely supportive from what I've seen, because Beyoncé's message has been about shining light on people that may have been overlooked. So they definitely carry out the mission of supporting the people that Beyoncé supports. They've been amazing.
I would like to say that early on with "Bar Song," they were definitely pre-saving it, they were sharing it as much as they could on Twitter, and there were a lot of posts that I was making that were getting high viewership. You could tell that there were a lot of impressions before the "Bar Song" came out. So they're great.
Did you ever think you'd be on an album with Willie Nelson and Dolly Parton?
I hoped for those things when I was creating my album. I wanted to see more hip-hop artists collaborating with people like that. I was always like, man, if I was given a $10 million budget to make a project, I'd get Willie Nelson or Hank Williams Jr. or someone like that to jump on it. I want to see something like that. \
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As someone whose parents grew up in Nigeria, what do you think of the global breakthrough of Nigerian artists like Burna Boy and Wizkid?
It's amazing to see. Afrobeat is definitely universal now, global like that. I think Wizkid was one of the pioneers of getting that music across the water in such a way. Burna Boy, too — if you check out his aesthetic, it's influenced by a lot of different things. He's not just wearing traditional Nigerian garments, he's wearing designer stuff, and he's got the jewelry pieces and Cartier. It's presented in a way that that style of music wasn't really represented [before] in that sense.
I lived in Nigeria for a year or two, and when I was there, there was no wifi or the internet. Now I go back and my cousins are on Netflix and on Instagram and all these places. So yeah, everything is spreading out. But as far as Afrobeat, I mean, that music is incredible, the production. It's so infectious when you hear it, but it's cool to see people of Nigerian descent, me as well, having our reach everywhere.
Davido, he reached out to me a couple days ago, he's like, "I need you to get on this record." There's a lot of Nigerian artists now that are hitting me up, and are like, "Hey, will you jump on this, will you jump on that?" I'm hearing some of those guys are trying to get into country music. It's cool to kind of have my own Burna Boy moment right now!
The new album sounds like you really worked on developing your voice as an instrument, with more singing than rapping. Is that a fair assumption?
Yeah. Being from Virginia, we didn't have those outlets to kind of hone in on. I didn't have a vocal coach, or a songwriting program, or anything like that. We kind of had to figure it out on our own.
I think that's why you have so many artists that come from Virginia where they're all very eclectic, they all have this kind of rawness to them. Missy Elliott, Timbaland, Pharrell, even Tommy Richman. He's got that song going crazy viral too. You know the song, the "Million Dollar Baby" song. It's a guy singing falsetto [like] Bee Gees over a hip-hop beat. I'm like, where did you learn to structure a song like this?
This album was that project for me. My manager here [told me] it's working, because I'm learning how to arrange music and write songs that have a broader appeal, but I didn't know that at the time. We were just having fun, just learning how to do it with whatever resources we had. It can get kind of funky.
I think my first project was very funky, and then this one was [made after] 10 years of being in it. You start to figure it out a little bit more.
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